SEO Manager

SEO Manager

Cheshire.

Hybrid

• Competitive salary and regular review
• Benefits package includes:
  • Bonus
  • PMI
  • 25 days holiday (+8 BH)
  • Huge discounts across multiple brands
  • Fantastic office environment

• Heritage brand with over 100 years in the market. Iconic brand name
• Multi-million turnover brand
• Private equity backed, multi-million continued investment
• Double digit growth YOY
• Record breaking years and on track to have the best ever year
• Hugely talented Digital Marketing team – award winning individual
• A team that are genuinely enthusiastic, driven and risk takeer

• Define and own the SEO strategy, working with local technology and marketing teams to implement
• Perform keyword research for all brands and key markets and define ranking approach and strategy for each brand
• Audit the technical set-up of each of the brands and define a recommended approach to optimising technical SEO and on-site strategy
• Work with the Digital Product Team to ensure that the websites are optimising both for user experience and SEO ranking potential
• Drive the use of technology, tools and data to streamline processes, efficiencies and drive decision-making in order to support ranking improvements
• Summarise, analyse and present results, using the findings to feed back into strategy
• Manage and work with external partners and agencies to maximising output and performance as required
• Adopt a continual 'test and learn' approach to all SEO activities
  
  Research competitor activity and reporting on findings, gap analysis, etc.

• Strong technical knowledge and understanding with a flair for all things digital
• Experience in user experience and website optimisation, usability studies and A/B testing
• Excellent quantitative analysis skills, with an intuitive mind and great problem-solving skills
• Driven, self-starter
• Effective and engaging communicator
• Excellent relationship building skills