CRM Manager

You'll lead the strategy, implementation and optimisation of CRM, CDP and CXP solutions that transform customer data into personalised, measurable customer experiences. You'll collaborate with Product, Marketing, Software Engineering, Data Engineering, Data Insight, Data Science and Data Experimentation teams to deliver customer journeys that increase engagement, retention and commercial performance, while helping shape Apadmi's growing CRM capability in a fast-paced, innovative environment.

In this role, you'll lead CRM strategy across multiple clients and industries, helping organisations maximise the value of their customer data through intelligent segmentation, automation and personalisation. You'll design and optimise omnichannel customer journeys, implement leading CRM technologies, and work closely with our Data and Experimentation teams to continually improve customer experiences through insight and testing.

Own the end-to-end CRM strategy across the customer lifecycle, from acquisition through to retention, loyalty, and win-back campaigns.

Lead the implementation, optimisation, governance, and reporting frameworks of CRM, CDP, and CXP platforms.

Design and optimise highly personalised, omnichannel customer journeys across Email, SMS, Push Notifications, In-App Messaging, and Web Personalisation.

Develop advanced customer segmentation strategies using behavioral, transactional, and first‑party customer data.

Partner with Data Engineering and Product squads to define unified customer data models and embed CRM capabilities within digital products.

Collaborate with Data Science and Analytics teams to translate customer insights and commercial opportunities into action.

Partner with the Data Experimentation team to define hypotheses, prioritise testing opportunities, and optimise journeys via evidence‑based testing.

Support business growth by ensuring communications comply with GDPR/PECR, contributing to solution design, and supporting new business proposals.

You'll be customer‑focused, commercially minded and passionate about creating exceptional customer experiences through data and technology. You'll be comfortable operating across strategy, implementation and optimisation, with the ability to translate business challenges into effective CRM solutions. You'll have experience working in fast‑paced environments, ideally within an agency or consultancy, and be confident communicating with stakeholders across technical and non‑technical teams.

Strong experience managing enterprise CRM, CDP, and CXP platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Adobe Experience Platform, Iterable).

Proven experience building omnichannel customer lifecycle programmes using real‑time customer data and event‑driven orchestration.

Solid understanding of marketing technology ecosystems, customer data models, analytics platforms, and paid media integrations.

Advanced experience utilising first‑party data for segmentation, alongside knowledge of customer identity, consent management, and preference centres.

Strong understanding of retention, engagement, churn, conversion, and customer lifetime value (LTV) metrics.

Experience collaborating with testing teams to design and optimise customer experiences using A/B, multivariate, and holdout methodologies.

Up‑to‑date knowledge of GDPR, PECR, and customer data governance best practices.

Highly collaborative and commercially aware with the ability to balance business objectives inside an Agile (SCRUM) framework.

At Apadmi, you’ll receive standard benefits (holidays, pension, etc.) plus a variety of rewards within our collaborative community. We’re committed to an inclusive workplace that values diversity, equity, and inclusion, as we believe a wide range of perspectives strengthens our team culture and innovation. If you need accommodations during the application or interview process, please let us know—we’re here to help ensure full participation.