CRM & Revenue Automation Lead

We are seeking a CRM & Revenue Automation Lead to own and optimise the automation infrastructure that powers FMC’s Intent Engine. The primary focus of this role is to design, build, and manage lower-funnel nurture programmes, lead routing, scoring models, and conversion workflows that help our Growth Partners turn intent signals into qualified sales opportunities (SQLs). While Hub Spot is currently the core platform supporting our Intent Engine, we are equally interested in candidates with experience across other leading CRM and marketing automation platforms who can apply proven automation and demand generation principles within our environment.

This role is focused on delivering measurable pipeline outcomes for FMC’s Growth Partners through intelligent automation, data-driven optimisation, and revenue-focused workflow design.

• 3+ years of experience designing and managing CRM and marketing automation programmes.
• Proven experience building revenue-generating nurture programmes and conversion-focused workflows.
• Experience using automation to generate qualified pipeline, SQLs, and measurable revenue outcomes.
• Strong understanding of B2B demand generation, buyer journeys, lead qualification, and funnel optimisation.
• Experience developing lead scoring models, audience segmentation strategies, and lifecycle management frameworks.
• Ability to analyse performance data and make recommendations that improve conversion outcomes.
• Experience working with intent data platforms.

• Experience with at least one leading CRM and/or marketing automation platform (e.g. Hub Spot, Salesforce, Pardot/Account Engagement, Marketo, Dynamics 365, Eloqua, Active Campaign, Customer.io, Braze or similar).
• Workflow and automation design.
• Lead scoring and qualification frameworks.
• Segmentation and audience management.
• CRM reporting and dashboard creation.
• Campaign and funnel performance analysis.
• Data management and optimisation.
• Hub Spot Marketing Hub, Sales Hub, or Operations Hub certifications.
• Zapier, Make, Workato or similar integration platforms.
• Data enrichment and lead intelligence tools.