Digital Marketing Manager

Who we are:

Founded in 2003, Mobysoft provides data-based insight solutions to a wide range of social housing clients, supplying technology to help landlords to improve their income-collection processes for the good of all involved. Mobysoft delivers two market-leading products, which help keep tenants housed in a home they can enjoy and simultaneously improves rent collection for the long term good of the organisation.

Our vision is working towards a world in which intelligent technology significantly improves the quality of life for people who live in social housing and our mission is delivering accurate actionable data insights that help social housing providers to deliver a more consistent and equitable service.

Our core product, Rent Sense, is already used by over 100 housing organisations. Right now, we are going through an exciting period of new product development, expanding our footprint into repairs and compliance with Repair Sense.

We operate in a finite, relationship-driven market. This means every account matters and sales cycles can be up to 12 months.

This is not a traditional "volume-based" digital marketing role given the finite number of high-value accounts. Lead efficiency and quality and therefore significantly more important than generic clicks and impressions.

We are looking for a highly commercial Digital Marketing Manager who acts as a bridge between marketing and sales. Reporting to the Head of Marketing, you will take ownership of our digital demand generation, website performance, and be highly involved in revenue operations (Rev Ops). You will be responsible for ensuring our digital channels effectively penetrate target accounts, taking ownership not just for generating digital MQLs, but for their impact and uptake including sales pipeline.

Crucially, you will be a driver of cultural change. Proactively nudging the business to improve how leads are processed by the sales team, and ensuring rigorous, continuous feedback loops exist between marketing and the rest of the commercial organisation.

• Take ownership of marketing operations across Hub Spot and Salesforce, with a specific focus on structuring the software to create optimal marketing and commercial feedback loops.
• Comfortable diving into Hub Spot and Salesforce data to uncover actionable insights, confidently reporting back to the commercial leadership on exactly which channels, campaigns, and tactics are driving revenue.
• Design and manage lead review process between marketing and the wider commercial team alongside the Events manager, ensuring insights from sales directly inform digital strategy and lead quality improves iteratively.
• Establish and police Lead Service Level Agreements (SLAs) with the sales team, driving a shift in how quickly and effectively leads are processed.
• Build and maintain attribution models to accurately measure marketing's effect and ROI within a market of limited, high-value customers.
• Regularly interrogate pipeline data and confidently challenge the wider business to ensure commercial processes are adhered to.

• Design and execute targeted digital campaigns via emails, Linked In Ads and Google Ads to penetrate specific high-value accounts and engage key decision-makers.
• Implement rigorous A/B testing across all digital channels, campaigns and landing pages to constantly optimise conversion rates and reduce cost-per-acquisition.
• Take full commercial accountability for digital campaign performance, measuring success partly on generated pipeline rather than vanity metrics or purely standard MQLs.

• Take full ownership of the Mobysoft website (built on Word Press), acting as the primary webmaster and ensuring it operates as a high-performing commercial asset.
• Manage day-to-day website updates, landing page creation, and technical performance improvements using your strong Word Press capabilities.
• Drive the SEO strategy to ensure Mobysoft captures high-intent organic search traffic across our core product categories.

• Take full ownership of our company Linked In profile. You will build and manage a content calendar that engages our specific audience of housing professionals.
• Apply a curious, driven mindset to understand the social housing sector and our product capabilities.
• Use your strong writing abilities to craft compelling digital ad copy, email nurture sequences, and landing page content.
• Take high-value foundational content (like webinars and sector research) and effectively slice and distribute it across digital channels to maximise reach and pipeline impact.

• Advanced proficiency in Hub Spot and Salesforce, with demonstrable experience in structuring these systems to create seamless data flow and commercial feedback loops.
• Strong Revenue Operations (Rev Ops) skills, specifically in measuring marketing effectiveness and attribution in…