Senior Sales Director – WiFi

Responsibilities

• Lead all commercial activity for the Staff WiFi vertical across the UK and international markets.
• Drive growth initially through mid-market and upper-mid-market opportunities, expanding into large national and tier-one international enterprise accounts as the vertical matures.
• Own a senior sales quota across a pipeline spanning mid-market to strategic enterprise deals.
• Position Purple as a trusted partner for secure identity-based access, network intelligence, segmentation, policy automation, monitoring, and compliance.
• Articulate the value of secure onboarding, advanced monitoring, analytics, and zero trust based network access.
• Execute corporate go to market plans across priority verticals including corporate offices, logistics, distribution, manufacturing, and professional services.
• Support the evolution and refinement of Purple’s corporate WiFi offerings as the solution scales toward enterprise-grade deployments.
• Work with MSPs, integrators, and OEM partners to broaden reach, enhance integration, and drive adoption.
• Support partner enablement to strengthen commercial and technical execution.
• Represent Purple at industry events, cybersecurity forums, networking conferences, and partner showcases.
• Contribute to market facing thought leadership on secure Staff WiFi, network intelligence, and identity driven access.

• A proven enterprise sales leader with 7–10+ years selling secure WiFi, network security, identity/access, or cybersecurity solutions.
• Experienced in selling to CIO, CISO, and IT Director level stakeholders.
• Comfortable managing complex, multi stakeholder, long sales cycles.
• Strong understanding of corporate network architectures, security models, and identity based access controls.
• Commercially driven, highly autonomous, and able to operate effectively in an evolving product/vertical environment.
• Executive level communication skills with the presence to influence senior technology and security leaders.
• Excited to help Purple mature this vertical from mid market roots into global tier one enterprise engagements.