Paid Social Media Manager

Every mind is unique. Yet much of the world is still built for what’s considered "normal," leaving too many people behind. At Everway, we change that by creating technology that helps everyone understand and be understood. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued.

Our careers fit real life. When you join us, you’re not just taking a job. You’re joining a movement to build a more neuroinclusive world. We’re a global community of over 800 employees spanning North America, UK, Europe, Australia, and New Zealand. A career here is purposeful and fast-moving, with clear expectations, modern tools, and the clarity to focus on what matters most.

Our people are supported and encouraged to show up as they are, with different ways of thinking welcomed and valued. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully
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Join us at Everway - together, we can unlock the full potential of every mind.

We're looking for an experienced Paid Social Media Manager to lead Everway's global paid social media strategy across key platforms including Linked In, Facebook, and Instagram.

This role is responsible for owning paid social end-to-end, from strategy, audience planning, budget management, and campaign execution through to optimisation, reporting, testing, and performance improvement.

You will work closely with Brand, Content, Campaign, Product, and the wider Social Media team to ensure paid social activity supports business goals and reaches the right audiences at the right moments throughout the customer journey.

• Own the paid social media strategy across priority platforms, ensuring alignment with global brand, campaign, product, and business objectives.
• Translate campaign and business objectives into effective paid social plans.
• Identify the most effective channels, audiences, formats, and tactics to achieve campaign goals.
• Ensure paid social activity complements and amplifies wider marketing activity.

• Plan, build, launch, and optimise paid social campaigns across Linked In and Meta platforms.
• Develop audience strategies including retargeting, lookalike, customer list, and account-based audiences.
• Create structured testing plans across creative, messaging, audiences, formats, and placements.
• Continuously optimise campaigns based on performance and audience behaviour.

• Own paid social budgets and forecasting.
• Allocate spend strategically across campaigns, audiences, and objectives.
• Balance investment across testing, optimisation, and scaled activity.
• Monitor performance and adjust spend to maximise results.

• Develop and manage audience strategies across platforms, applying platform-specific targeting approaches.
• Build and maintain custom audiences, retargeting pools, lookalike audiences, and account-based or customer-list audiences where appropriate.
• Ensure audience strategies align with personas, funnel stages, and campaign objectives.
• Connect audience planning to wider campaign strategy and organic social activity.

• Plan and execute structured testing across creative, messaging, formats, audiences, and placements.
• Apply platform best practices consistently, with a strong understanding of how each paid social platform functions.
• Stay up to date with platform updates, algorithm changes, and emerging advertising opportunities.
• Identify opportunities to improve performance through testing, experimentation, and innovation.

• Own paid social reporting and dashboards, focusing on metrics aligned to campaign objectives.
• Define success measures and KPIs appropriate to the audience, platform, and campaign goal.
• Provide clear reporting, insights, and recommendations to stakeholders.
• Connect paid social performance to wider customer journey outcomes, including attribution, lead quality, and conversion performance.
• Work closely with Organic Social, Brand, Content, Product, and Campaign teams.
• Ensure…