Senior Marketing Associate, Web Analytics

Fitch Ratings is currently seeking a Senior Marketing Associate, Web Analytics based out of our Manchester office.

Fitch Group is seeking a Digital Analyst expert in Adobe Analytics or Customer Journey Analytics (CJA) to help the business measure, monitor, and surface insights across its web ecosystem. This role reports to Marketing Operations. The team operates as a centre of excellence to ensure best practices in digital analytics and reporting are followed across all Fitch brands and regions, with the goal of optimising marketing performance, conversion, and ROI.

• Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses.
• Build proactive, data‑backed recommendations that improve marketing performance, conversion, and ROI.
• Partner with Marketing and cross‑functional teams, capturing their business questions and translating them into clear analytics requirements and measurement plans.
• Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders.
• Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy‑compliant data.
• Act as the primary digital analytics support across Fitch Group brands. Deliver training to enable a self‑serve analytics model and evangelise performance measurement and optimisation across Fitch Group.

• Expert in Adobe Analytics and/or Customer Journey Analytics (CJA).
• Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
• Strong understanding of digital data infrastructure and data layers.
• Advanced skills in dashboarding and data visualisation.
• Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
• Strong analytical and problem‑solving skills; exceptional attention to detail; curious and committed to continuous learning.
• Team player with a self‑motivated, proactive, organised, and positive approach.
• Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.

• Tracking experience with tag management systems (Adobe Data Collection/Launch, Google Tag Manager), including event tracking and governance.
• Familiarity with consent management platforms and privacy‑compliant measurement.
• Knowledge of site UX analytics tools (Hotjar, Microsoft Clarity).
• Experience analysing experimentation data for conversion rate optimisation.

• Hybrid Work Environment: 3 days a week in office required.
• A Culture of Learning & Mobility:
  Dedicated trainings, leadership development and mentorship programs.
• Investing in Your Future:
  Retirement planning and tuition reimbursement programs.
• Promoting Health & Wellbeing:
  Comprehensive healthcare offerings.
• Supportive Parenting Policies:
  Family‑friendly policies, including a generous global parental leave plan.
• Inclusive Work Environment:
  Employee Resource Groups that unite and empower colleagues.
• Dedication to Giving Back:
  Paid volunteer days, matched funding for donations and many opportunities to volunteer.

Fitch is committed to providing global securities markets with objective, timely, independent and forward‑looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interest or any appearance of a conflict of interest. Should you be successful in the recruitment process at Fitch Ratings you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment.

If you, or your immediate family, have any holdings that may conflict with your work responsibilities, you may be asked to divest yourself of them before beginning work.

Fitch is proud to be an Equal Opportunity and Aff…

We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.