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Digital Marketing Manager
Job in
Manchester, Greater Manchester, M9, England, UK
Listed on 2026-09-01
Listing for:
Forward Role Recruitment
Full Time
position Listed on 2026-09-01
Job specializations:
-
IT/Tech
Digital Marketing, SEO, Social Media Marketing, Data Analyst
Job Description & How to Apply Below
Location:
Manchester City Centre (Hybrid)
Forward Role is working with a global, fast-growth organisation to find a Digital Marketing Manager to drive B2B lead generation across their digital channels. This is a hands-on, execution-focused role for someone who can own the full digital mix - from website and SEO through to email, social, and reporting - and connect it directly to pipeline.
You'll be joining a business that's scaling internationally, with the autonomy to shape how digital marketing supports commercial growth in a B2B environment.
What you'll be doing:- Website management - owning content accuracy, UX, and ongoing optimisation, working with external partners on improvements
- SEO - keyword research, on-page optimisation, technical recommendations, and backlink strategy to grow organic visibility and traffic
- Google Analytics (SME level) - acting as the go-to expert on performance tracking and insight
- Email marketing - executing and optimising campaigns and segmentation within Hub Spot
, benchmarking against industry standards - Social media - managing organic and paid activity across channels
- Marketing automation - building and refining workflows to support the funnel
- Content distribution - supporting the content calendar and getting content in front of the right audiences
- Digital support for events and thought leadership - amplifying campaigns and brand initiatives digitally
- Reporting and analytics - building and maintaining dashboards, tracking channel effectiveness and conversion metrics
- Conversion optimisation - continually testing and refining to improve performance
What we're looking for:
- Strong, hands-on CRM experience
, ideally with Hub Spot (workflows and campaigns) - Solid website management experience, comfortable working with CMS platforms and external web partners
- Proven SEO, analytics, and conversion optimisation experience
- A track record in B2B digital marketing, ideally with lead gen accountability
- Confident using Google Analytics to drive decisions
- Strong communicator, self-motivated, and comfortable owning multiple channels at once
- Experience creating or editing short-form video/creative content is a plus
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