Data Automation Manager

Description

Title:

Data Automations Manager

Location:

Hybrid – Manchester, Leeds, OR London, 3 days on site per week, 2 days remote. Salary:
From 50,000

Who we are:

interactive investor is an award-winning investment platform that puts its customers in control of their financial future.

We’ve been helping investors for nearly 30 years. We’ve seen market highs and lows and been resilient throughout. We’re now the UK’s number one flat-fee investment platform, with assets under administration approaching 75 billion and over 450,000 customers.

For a simple, flat monthly fee we provide a secure home for your pensions, ISAs and investments. We offer a wide choice of over 20,000 UK and international investment options, including shares, funds, trusts and ETFs.We also bring impartial, expert content from our award-winning financial journalists, highly engaged community of investors, and daily newsletters and insights.

Purpose of the role:

The Data Automation Manager will have end-to-end ownership of the Salesforce tools that support customer engagement and commercial activity across the business, including Marketing Cloud, Data Cloud and Personalization. Together, these form the Salesforce ecosystem used to manage customer data, automation and multi-channel journeys.

The role also leads a small specialist team of Data Automation Leads, setting clear direction, building technical capability and making sure the team has the right processes, controls and shared knowledge in place.

As part of the team responsible for the Single Customer View, the role ensures reliable data flows in and out of the Salesforce ecosystem, supporting good data hygiene and clean customer records for targeting, segmentation, journey delivery and reporting. It combines technical depth, delivery discipline, people leadership and commercial understanding to strengthen the data foundations behind customer engagement and wider business decision-making.

Key responsibilities

Set the strategic direction for how the Salesforce ecosystem powers customer communications across channels.

Maintain and enhance the Single Customer View, supporting good data hygiene and accurate, timely data flows into the Salesforce ecosystem for targeting, segmentation and reporting..Ensure internal systems connect smoothly with the Salesforce ecosystem, providing solution design input and making sure data, events and logic support secure, real-time and multi-channel journeys.

Oversee data pipelines, automations, change controls and delivery guardrails so journeys, triggers and audience logic remain consistent, compliant and safe.

Lead, support and develop the Data Automation team, helping to reduce key-person dependency through mentoring, documentation, knowledge-sharing and clear technical guidance.

Embed practical governance, documentation and handover processes so changes are easier to manage and technical knowledge is retained within the team.

Work closely with CRM, Commercial, Data Insights, Analytics and Salesforce Dev Ops teams to support journey orchestration and measurement.

Enable personalisation at scale by putting the right data, rules and platform capabilities in place.

Identify opportunities to simplify processes, automate manual tasks and improve how data and platforms are used across the customer lifecycle.

Support reliable reporting and dashboards that help teams self-serve and make informed decisions.

Requirements Skills and experience

Strong hands-on experience with Salesforce Marketing Cloud, including Content & Automation Studio, Journey Builder, SQL query, Cloud Pages and AMPscript

Solid understanding of the wider Salesforce ecosystem, including Data Cloud, MCP/Personalization and Salesforce Service Cloud exposure

Confident working with SQL, data…