SEO Lead, IT​/Tech

SEO Lead

Hybrid – Manchester, 3 days on site per week, 2 days remote.

From £45,000

interactive investor is an award-winning investment platform that puts its customers in control of their financial future.
We’ve been helping investors for nearly 30 years. We’ve seen market highs and lows and been resilient throughout. We’re now the UK’s number one flat-fee investment platform, with assets under administration approaching £75 billion and over 450,000 customers.
For a simple, flat monthly fee we provide a secure home for your pensions, ISAs and investments. We offer a wide choice of over 20,000 UK and international investment options, including shares, funds, trusts and ETFs.
We also bring impartial, expert content from our award-winning financial journalists, highly engaged community of investors, and daily newsletters and insights.

The SEO Lead plays a pivotal role in the Commercial Team at interactive investor. This role is crucial in enhancing interactive investor’s online presence and driving conversions.
Reporting into the Organic Search Manager, the SEO Lead will be responsible for implementing ongoing SEO activities and reporting on SEO performance. The primary objective is to improve interactive investors’ organic search visibility and drive prospect-to-client conversions through strategic SEO initiatives, contributing significantly to the company’s digital growth and success.

• Own on-page SEO and content optimisation as a core priority, leading best-practice implementation across search intent, title tags, meta descriptions, header structure, internal linking, and site architecture.
• Partner closely with the content team as a primary stakeholder: deliver detailed SEO content briefs, review and optimise copy pre-publication, and act as the on-page SEO subject matter expert embedded in the content workflow.
• Identify valuable search opportunities related to the finance and investment products, co-ordinating with content and other departments to execute against them.
• Conduct content gap analysis and topical mapping to inform the content calendar, working with content teams to prioritise high-opportunity topics.
• Audit existing content for on-page performance and optimisation opportunities, recommending refreshes, consolidation, or expansion where appropriate.
• Monitor SEO performance and rankings on a daily basis and alert the Organic Search Manager of any significant changes impacting traffic or conversions.
• Create and deliver monthly SEO reports, covering keyword movements, traffic, conversions, content performance, key achievements, and other valuable metrics.
• Knowledge of content structure and on-page signals that influence AI-driven search and answer engines.
• Mentor junior SEO team members, particularly on content optimisation and on-page best practice.
• Collaborate with stakeholders on wider website initiatives.
• Support the Organic Search Manager in delivering the overall SEO strategy to improve organic performance and drive organic traffic and conversions.
• Monitor and analyse competitor content and SEO performance, identifying topical gaps and emerging opportunities to maintain a competitive edge.
• Regularly analyse SEO and content performance using tools like Google Analytics, Search Console, Ahrefs, and SEOMonitor, providing insights and recommendations for improvement.
• Keep up to date with the latest industry trends, content best practice, and search engine/AI algorithm updates, providing recommendations to adapt strategy and tactics accordingly.
• Build, deploy, and run Enterprise Agents and AI that colleagues use every day - self-service tooling, end-user automation, and integrations into core processes