Implementation Analyst

This is an exciting opportunity for a Web Instrumentation Analyst to play a key role in shaping how digital customer behaviour is tracked, measured, and understood. You'll work across web and mobile platforms, driving data quality and enabling data-driven decision making through robust tracking and analytics implementations.

They are a well-established organisation with a strong digital presence and a commitment to leveraging data to improve customer experiences. With continued investment in analytics and customer insight capabilities, they are expanding their data function and looking for individuals who can have a tangible impact. You'll join a collaborative environment where innovation, quality, and continuous improvement are highly valued.

As a Web Instrumentation Analyst, you will be responsible for ensuring accurate and scalable tracking across digital platforms.

Key responsibilities include:

• Defining, implementing, and maintaining data layers across web and mobile products
• Managing website and app tagging to ensure accurate data collection
• Implementing and validating tracking pixels and analytics solutions
• Supporting A/B testing and experimentation initiatives
• Collaborating with Product, Marketing, Analytics Engineering, and Technology teams
• Conducting QA and optimisation of tracking implementations
• Supporting attribution and digital performance reporting
• Developing insight into user behaviour through analytics data
• Ensuring tracking remains compliant with relevant data privacy and consent requirements

• Hands-on experience with Adobe Analytics and associated tagging solutions
• Experience implementing and troubleshooting complex tracking solutions
• Knowledge of data layers, tag management systems, and digital analytics best practices
• Experience working with web and mobile app analytics
• Understanding of ecommerce or customer journey analytics
• Familiarity with consent management platforms and privacy requirements
• Strong stakeholder management and communication skills
• Experience with GA4, Looker, or similar reporting and visualisation tools is beneficial
• A proactive and detail-oriented approach to problem solving

• Salary of £55,000 - £70,000 depending on experience
• Hybrid working model with 3 days per week in the Birmingham office
• Pension contribution
• Private healthcare and additional wellbeing benefits
• Ongoing training and career development opportunities
• The chance to influence the organisation's digital analytics strategy and make a measurable business impact