Head of Brand - Carex and Childs Farm

Head of Brand - Carex and Childs Farm page is loaded## Head of Brand - Carex and Childs Farmlocations:
Manchester time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
March 7, 2026 (23 days left to apply) job requisition :
JR002633

We are PZ Cussons. Our purpose is
** For everyone, for life, for good**.Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.

Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
** POSITION SNAPSHOT
***
* Job title:

Head of Brand - Carex and Childs Farm
***
* Location:

Manchester
**** Contract type:
Permanent
**** WHO ARE WE
** PZ Cussons is an international consumer goods business, headquartered in Manchester, UK. We employ just under 2500 people across our operations in Europe, North America, Asia-Pacific and Africa. Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include
** Carex, Childs Farm, Cussons Baby, Imperial Leather, Morning Fresh, Original Source, Premier, Sanctuary Spa and St. Tropez.
** Sustainability and the wellbeing of our employees and communities everywhere are at the heart of our business model and strategy and captured by our purpose:
** For Everyone, For Life, For Good.
** If you want to join a business in transformation with exciting growth plans and the opportunity to work flexibly and early finish every Friday, apply to work for us today.
** Job Purpose
** The Head of Brand (Carex and Childs Farm) plays a pivotal role in shaping and driving the organisation's brand strategy, ensuring a consistent and compelling brand identity across all touchpoints. This leadership position is responsible for developing and implementing initiatives that strengthen the brand's presence, resonate with target audiences, and contribute to the overall success of the business.
** Function Overview
** The role reports to the Marketing and Innovation Director, who leads the Europe Marketing function with specialist teams across Brand, Content and Product, supported by Insights and Project capability. The Brand teams have 3-5 direct and indirect reports.
** Job context & scope
**** Key Duties and Responsibilities
*** Lead a cross-functional Brand team responsible for delivery of the Branded P&L, accountable for all elements of the brand mix to deliver budgeted Sales and Profit.
* Develop and deliver the 3-year Brand positioning, strategy & commercial plans, engaging the wider commercial team, senior stakeholders, aligned to the broader business plan, financial goals and ambitions
* Lead strategy and agency managements for all brand fundamental activation work streams e.g. PR, social, shopper, media planning, sampling, partnerships and events, and reviews.
* Work with the Head of Product on recommendations around improvements to the current branded portfolio, optimising Price, Pack, Architecture mix for optimal revenue growth
* Work with the Product team to unlock the strongest 3-year NPD pipeline in line with brand strategy and also ensuring it delivers against the short-term business needs and the longer-term innovation drivers.
* Lead the development of a long term strategic creative platform for the brand and a relevant, high impact advertising and communications program that drives cut through and delivers profitable ROI. Work with external agency partners to deliver executional excellence.
* Lead and engage your direct team and others, understanding capability and resource gaps, and building a team fit for the longer-term business goals
* Work with the Head of Content to deliver best in category brand identity and content/toolkits
** Key technical Skills and Experience
*** Experienced FMCG Marketeer with a varied experience delivering long term growth of ‘leader’ and ‘challenger’ brands
* Proven experience of having developed both positioning and innovation platforms,…