Head of Demand Generation

Head of Demand Generation | B2B SaaS | PE-Backed Growth Business | Manchester (1 day a week on-site) | £90,000 - £100,000 + Great bens

I'm partnering with a high-growth, private equity-backed SaaS business that is investing heavily in its commercial growth engine and looking to hire an exceptional Head of Demand Generation
.

This isn't a role for someone who wants to optimise what's already there. This is for a builder.

A leader who knows how to take a business from being heavily reliant on inbound demand and create a scalable, predictable, multi-channel pipeline engine across outbound, ABM, lifecycle marketing and customer expansion.

You'll own the number that matters most:
qualified pipeline.

Reporting directly into the CMO, you'll be responsible for shaping and executing the demand strategy, building and leading a high-performing team, and driving measurable revenue growth across both new customer acquisition and existing customer expansion.

What makes this opportunity interesting?

• Significant executive and board-level backing
• Strong investment commitment and clear growth plans
• Existing foundations already in place (this isn't a blank-sheet startup)
• Opportunity to build and scale a modern demand function
• Strong focus on data-driven decision making and commercial outcomes
• AI already embedded within the vision for the function
• Direct influence over strategy, budget, team structure and growth plans

You’ll be responsible for:

• Owning marketing-sourced and influenced pipeline targets
• Driving acquisition economics including CAC, payback and conversion performance
• Building a sophisticated ABM/ABX strategy
• Developing lifecycle and nurture programmes that create measurable pipeline
• Driving customer expansion and cross-sell growth
• Leading demand, performance marketing and marketing operations
  
  Owning attribution, reporting and marketing effectiveness
• Leveraging AI to scale productivity across targeting, content, research and reporting

I'm keen to speak with people who have:

• Proven B2B SaaS demand generation leadership experience
• A track record of generating significant pipeline and revenue growth
• Strong understanding of inbound, outbound, ABM and lifecycle marketing
• Experience managing paid acquisition and performance marketing functions
• Deep experience with marketing automation and Hub Spot ecosystems
• A highly commercial mindset with a focus on pipeline, revenue and ROI
• Experience operating within high-growth, PE-backed or scale-up environments

This is a rare opportunity to lead and shape the demand generation capability of an ambitious SaaS business at a pivotal stage of growth.

Hybrid - Greater Manchester (one day a week on-site)