Senior Associate, Digital

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.

We create cultural value and help brands navigate the ever‑changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

Weber Shandwick is looking for a talented Senior Associate to join our Digital team.

This is a client facing role where you will be exposed to a varied client portfolio and will play a key part in the delivery of high‑profile communications campaigns across multiple markets.

As a leading global PR firm, we can offer you real opportunities for development and somewhere to cultivate your passion.

• Serve as key supporting strategist for digital/integrated clients, assisting in the development and execution of digital and social media programs
• Liaise with clients and assist in client communications, including developing and coordinating routine account management materials, including timelines, client documentation and project management support
• Draft and manage cross‑functional team briefs, independently partnering with creative, paid, and media relations team members on digital projects and collaborating on integrated deliverables
• Oversee digital and social content production from concept to execution, including social editorial calendar creation, creation of social media ad mockups, etc.
• Manage social content publishing models for clients, including educating (and selling) clients on content creation/syndication, paid promotion and social and digital platforms
• Understand interactive elements of complex digital/social media engagement campaigns, collaborating with traditional and digital media teams
• Identify ways in which to measure success against campaign goals and achievable outcomes

• Produce high quality work and continually updating the manager on activity progress
• Proactively contribute to an inclusive team culture and consistently display behaviours that support integration

• Leverage understanding of the client’s business to share ideas to help grow the account organically
• Participate in meetings to support new business development/organic business growth opportunities as directed, including research, updating trackers and timelines
• Develop new business acumen through supporting the development of pitch materials and shadowing elements of a pitch

• Grow understanding of financial aspects of accounts by supporting budget tracking and invoicing, maintaining fee and out‑of‑pocket trackers, and submitting purchase orders
• Support a healthy account and business through accurate time entry
• Maintain a thorough understanding of clients’ business and industry
• Familiarity with SOW in order to flag any out‑of‑scope client requests to the manager
• At least two years’ experience in a similar role, ideally within social or digital
• Experience interacting with clients on a day‑to‑day basis
• Ability to manage projects, meet deadlines, and prioritise tasks effectively
• Strong written and verbal communication skills
• Experience in paid and organic social content creation