Senior Digital Marketing Executive

Senior Digital Marketing Executive

Manchester – £28,547 – £30,199 per annum (35 hours per week). Permanent.

As our Senior Digital Marketing Executive, you will encourage innovation and grow skills, experience and knowledge. Also, you will manage specific online channels with the objective of driving bookings and revenue.

• Develop and implement digital marketing campaigns across various channels such as email, social media (Paid Social), search engines (PPC), and display advertising.
• Develop and implement CRM automation strategies to improve customer interactions, increase conversion rates and drive revenue growth.
• Collaborate with cross-functional teams and external partners to work on website-based projects with tight timelines and resources.
• Project manage inbound marketing campaigns and other projects. Along with planning and monitoring of ongoing company presence on social media and maintaining partnerships with media agencies and vendors.
• Provide creative, data-driven ideas for new content creation. Implement regular website content updates, internal linking strategies and ensure all content is aligned with brand guidelines and consistent across channels.

• Proven experience in B2B Digital Marketing as well as an excellent understanding of email marketing, paid social, inbound marketing, SEO/SEM and link building.
• Strong organisational and project management skills to effectively plan, execute and prioritise time sensitive website related tasks and projects.
• Robust experience in using web analytics tools – specifically Google Analytics, Google Search Console, ahrefs, Hub Spot analysis and reporting.
• Experience in working towards delivering revenue targets and using data and insights to improve performance of campaigns.
• Experience in writing and editing high quality content for complex, regulated markets and implementing successful lead generation strategies.

Closing date for application is 23.59 on Wednesday 21st January 2026. Interviews will take place soon after.

• Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days.
• Pension scheme: Up to 6% contributory pension.
• Flexible working: We do our best to accommodate your preferred work style.
• Learning & Development: Wide range of career opportunities + comprehensive learning.
• Discounts: Access to Blue Light Discount Card and employee benefits platform.
• Wellbeing Assistance: Access to mental health and wellbeing assistance.
• Team Working: Champion our mission in a collaborative team.
• Cycle2
  
  Work: Lease a bicycle through the scheme.
• Season ticket loan: Interest‑free loan for commuting expenses.

We are proud to participate in the disability confident scheme for roles based in the UK. During the application process, you will be asked if you wish to apply under the scheme.

At The British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers. We remain dedicated to ensuring our teams can bring their true selves to work without risk or fear of discrimination. We do this through regular data reporting, and the assistance of our internal Race and Equality Network (REEN), LGBT+ Network, our Disability and Wellness Network (DAWN), Gender Network, Carers Network and Youth Network.

Together, we are the world’s emergency responders.