Brand & Product Marketing Manager

Role:
Product Marketing Manager (Go to Market) Reporting to:
Associate Marketing Director About THG Nutrition & Wellness:

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world’s largest online sports nutrition brand, its family of brands, Myvegan, My vitamins and MP Activewear. We want to be the world’s most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more.

As Product Marketing Manager you will play a critical role in bringing Myprotein products to market, owning product positioning, messaging and go-to-market strategies across key categories. You will act as the bridge between Product, Brand, Commercial and Marketing teams, ensuring that every product launch is insight‑led, commercially impactful and brand‑consistent across all channels and markets.

This role is ideal for a strategic yet hands‑on marketer who thrives in a fast‑paced, global environment and is passionate about health, fitness and consumer‑led storytelling.

• Own product positioning, value propositions and messaging frameworks across assigned categories.
• Translate product features, nutritional science and innovation into compelling consumer‑facing narratives.
• Develop and maintain product architecture, naming conventions and portfolio logic.

• Lead end‑to‑end go‑to‑market planning for new product launches, renovations and limited editions.
• Create comprehensive launch toolkits, including messaging, FAQs, claims, imagery guidance and channel priorities.
• Partner with Campaigns, Brand, CRM, Influencer, PR and Paid Media teams to ensure flawless execution.

• Act as the key marketing partner to Product Development, Innovation, NPD and Commercial teams.
• Influence product roadmaps using customer insights, market trends and competitive analysis.
• Work closely with Regional and International teams to localise launches where required.
• Leverage customer data, research and performance insights to inform product strategy and messaging.
• Monitor category trends, competitor activity and emerging consumer needs.
• Use post‑launch analysis to optimise future launches and product performance.

• Support commercial planning through clear articulation of product benefits and key selling points.
• Track launch performance against KPIs including sales, conversion, engagement and awareness.
• Continuously optimise messaging and channel strategies based on performance data.

• Proven experience in Product Marketing, Brand Marketing or Go‑To‑Market roles, ideally within FMCG, nutrition, beauty or lifestyle brands.
• Strong experience delivering end‑to‑end product launches in a fast‑paced environment.
• Excellent stakeholder management skills with the ability to influence cross‑functionally.
• Strong storytelling and copywriting skills, with a clear understanding of consumer psychology.
• Data‑driven mindset with experience using insights to shape strategy and execution.
• Experience with in sports nutrition, health & wellness or performance‑led brands.
• Exposure to global or multi‑market product launches.
• Understanding of e‑commerce and DTC business models.

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry‑leading training provider.

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12 months.
• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to…