Brand & Product Marketing Manager

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Role

Product Marketing Manager (Go to Market)

Area

THG Nutrition

Reporting to

Associate Marketing Director

Role Location

THG HQ, 7-9 Sunbank Lane, Altrincham, WA15 0AF

About THG Nutrition & Wellness

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, My vitamins and MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more.

Why

be a Product Marketing Manager at THG?

As Product Marketing Manager you will play a critical role in bringing Myprotein products to market, owning product positioning, messaging and go-to-market strategies across key categories. You will act as the bridge between Product, Brand, Commercial and Marketing teams, ensuring that every product launch is insight-led, commercially impactful and brand-consistent across all channels and markets.

This role is ideal for a strategic yet hands-on marketer who thrives in a fast-paced, global environment and is passionate about health, fitness and consumer-led storytelling.

Key Responsibilities Product Strategy & Positioning

• Own product positioning, value propositions and messaging frameworks across assigned categories.
• Translate product features, nutritional science and innovation into compelling consumer-facing narratives.
• Develop and maintain product architecture, naming conventions and portfolio logic.

Go-To-Market & Launch Excellence

• Lead end-to-end go-to-market planning for new product launches, renovations and limited editions.
• Create comprehensive launch toolkits, including messaging, FAQs, claims, imagery guidance and channel priorities.
• Partner with Campaigns, Brand, CRM, Influencer, PR and Paid Media teams to ensure flawless execution.

Cross-Functional Collaboration

• Act as the key marketing partner to Product Development, Innovation, NPD and Commercial teams.
• Influence product roadmaps using customer insights, market trends and competitive analysis.
• Work closely with Regional and International teams to localise launches where required.

Consumer & Market Insight

• Leverage customer data, research and performance insights to inform product strategy and messaging.
• Monitor category trends, competitor activity and emerging consumer needs.
• Use post-launch analysis to optimise future launches and product performance.

Commercial & Performance Focus

• Support commercial planning through clear articulation of product benefits and key selling points.
• Track launch performance against KPIs including sales, conversion, engagement and awareness.
• Continuously optimise messaging and channel strategies based on performance data.

What skills and experience do I need for this role? Essential

• Proven experience in Product Marketing, Brand Marketing or Go-To-Market roles, ideally within FMCG, nutrition, beauty or lifestyle brands.
• Strong experience delivering end-to-end product launches in a fast-paced environment.
• Excellent stakeholder management skills with the ability to influence cross-functionally.
• Strong storytelling and copywriting skills, with a clear understanding of consumer psychology.
• Data-driven mindset with experience using insights to shape strategy and execution.

Desirable

• Experience with in sports nutrition, health & wellness or performance-led brands.
• Exposure to global or multi-market product launches.
• Understanding of e-commerce and DTC business models.

What's in it for me? Career Development

• Access bespoke development programmes that have been designed and developed by our…