Ecommerce & Marketing Executive; SEA - Nutrition

Position: Ecommerce & Marketing Executive (SEA) - THG Nutrition

Join to apply for the Ecommerce & Marketing Executive (SEA) - THG Nutrition role at THG

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

About THG Nutrition

THG Nutrition is home to some of the best‑loved and most trusted names in wellbeing and nutrition, including Myprotein, the world’s largest online sports nutrition brand, its family of brands, Myvegan, My vitamins & MP Activewear. We want to be the world’s most empowering health movement, championing everyone to live healthier, more active lives. Everything we do is in‑house, from manufacturing and new product development to content creation, e‑commerce, marketing and logistics.

Job Title:

Marketing Executive – TW+SEA Reporting to:
Head of Marketing Asia Brand:
Myprotein

Location:

THG HQ, WA15 0AF
- Fully office based About the role

This is an exciting opportunity to join Myprotein Asia as a Marketing Executive, playing a critical role in driving brand growth, customer acquisition, and commercial performance across the Taiwan, Singapore and Hong Kong market. You will be responsible for developing and executing full‑funnel marketing strategies across multiple channels, working closely with Trading, Asia Brand and Global teams to deliver impactful, locally relevant campaigns.

This role offers strong ownership across key marketing levers including paid media, influencer marketing, affiliates, social, PR and partnerships.

Responsibilities

• Market Growth & Strategy
  • Drive overall growth of Myprotein across the Taiwan, Singapore and Hong Kong markets, supporting brand awareness, customer acquisition and revenue objectives.
  • Develop and execute always‑on (evergreen) marketing channel strategies to sustainably grow the brand and acquire new customers.
  • Analyze local marketing trends, consumer behavior and platform insights to continuously enhance marketing effectiveness and channel performance.
• Campaign Planning & Execution
  • Collaborate closely with the Trading team to plan and execute effective commercial campaigns and sales promotions, including monthly sales and local sales campaigns.
  • Lead local go‑to‑market (GTM) execution for new product development (NPD), following Asia Brand team guidelines and timelines.
  • Localize and adapt global and Asia‑led marketing campaigns to ensure cultural relevance and strong local resonance.
• Channel Management & Optimization
  • Own and manage Paid Media activity, including asset creation, media planning, budget monitoring and performance optimization (Paid social, Paid search, Line and other programmatic ads).
  • Manage and grow the Influencer Marketing channel, including strategy development, influencer selection, briefing, performance tracking and day‑to‑day management of influencer representative.
  • Own the Affiliate channel, working with partners to drive incremental growth and optimize performance.
  • Manage Organic Social and PR activity, ensuring consistent brand messaging and strong local engagement, and oversee external social representative.
  • Identify, develop and execute cross‑brand partnerships to acquire new customers and increase brand exposure in markets.
• Performance Review & Reporting
  • Prepare monthly and quarterly marketing reports and presentations, summarizing performance across all channels.
  • Provide clear insights, learnings, and data‑driven recommendations to optimize future campaigns and drive continuous growth.
  • Monitor KPIs closely, ensuring accountability against targets and budgets.

What we’re looking for

• Minimum 2 years of experience in a relevant field working in marketing. Preferred in sports, nutrition, e‑commerce, consumer goods or digital‑first brands.
• Mandarin language skills both written and spoken to native level, English both written and spoken to professional level is mandatory.
• Experience in managing or supporting cross‑channel marketing campaigns (Paid Media, CRM, Social, Affiliate, influencers).
• Creative mindset with the ability to adapt global strategies to local markets. Design skills is a plus.
• Analytical skills with experience using campaign performance and reporting tools including Google Analytics and Tableau.
• Strong interpersonal and…