Digital PR Account Manager

Digital PR Account Manager - SEO

Manchester, United Kingdom

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

As a Digital PR Account Manager, you will:

• Manage 3-4 digital PR accounts, being the primary contact for clients and leading implementation of strategy
• Have a clear understanding of where everything on your accounts is up to, performance, client pressures etc.
• Spearhead client communications and internal meetings/calls
• Clearly communicate with and delegate actions across the team
• Lead on reporting / sharing results, wins, and areas for improvement with your clients

• Drive results for clients through outreach
• Use expertise and sound judgement to make decisions on stories, outreach strategies etc
• Act as a sounding board for execs during outreach, offering ideas to improve pitches / methodologies but ultimately empowering them to find the solutions

• Draft and proof press releases / press assets
• Effectively manage third party / supplier relationships
• Support with and lead research tasks, creative briefings etc.
• Handle more advanced PR tasks, such as drafting survey questions

• Be a role model to execs and the entire team, delivering best-practice digital PR and client servicing
• Help with the training and development of execs/senior execs
• Step up to support more senior team members where required – for example on proposal documents, pitches, leading team meetings
• Understand team pressures and proactively suggest new ways or working and solutions
• Hold team members to account to ensure delivery of strategies

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity
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• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
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• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise
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• Experience with in a digital PR / PR role, preferably in one that required you to communicate directly with clients and / or stakeholders
• A genuine passion and interest in digital PR and its potential within a marketing / comms strategy
• A proven track-record of delivering impressive PR coverage and links for client
• Strong organisational skills and a meticulous eye for detail, with the ability to prioritise tasks based on client demands
• A proactive attitude towards work, with an enthusiasm to try new things, continue to build your knowledge of digital PR/SEO/client servicing, and develop your role
• Confidence leading different elements of digital PR production – such as copywriting and research
• Proficiency using Excel / Google sheets for data inputting and an understanding of industry tools such as Buzzstream, Roxhill and Ahrefs.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media…