Paid Media Strategist

Channels:
Paid Social (Focussed), Paid Search

We are seeking a highly skilled and strategic Digital Media Planner to lead the development, execution, and optimisation of multi‑channel digital media campaigns. This role requires a deep understanding of digital platforms, media buying, audience targeting, and analytics. The ideal candidate will work cross‑functionally with account teams, creative, data analysts, and external media vendors to drive media strategies that deliver measurable business outcomes.

• Develop comprehensive digital media strategies across Meta, Tik Tok, Snapchat, Pinterest and You Tube.
• Analyse client goals, KPIs, and target audiences to create innovative and effective media plans.
• Lead the creation of media briefs and collaborate with creative teams to ensure message and media alignment.

• Oversee campaign pacing and optimisations in partnership with the performance team
• Collaborate with internal and external teams to ensure flawless campaign execution.
• Identify and test new media opportunities, vendors, and technologies.

• Use analytics tools to track campaign performance, draw insights, and make recommendations for improvement.
• Present detailed campaign performance reports and strategic insights to clients
• Monitor budget and ensure delivery against media KPIs (CTR, CPA, ROAS, reach, etc.).
• Serve as a key client contact for all media‑related matters.
• Manage relationships with digital media vendors and negotiate pricing, placements, and value‑added