Earned Media & Partnership Manager

We’re partnering with a well-known, experience‑led consumer brand to hire an Earned Media & Partnerships Manager as part of a growing product and marketing team.

This role is about taking what people already love about the brand, the experiences, the advocacy, the word‑of‑mouth and turning that into something more deliberate, measurable and commercially meaningful.

The business already works with creators, affiliates and partners, but it’s reached the point where earned activity needs clear ownership. Someone who can decide what’s worth doing, what isn’t, and how to scale what actually works.

You’ll be responsible for building and running the earned and partner engine across influencers, affiliates and brand partnerships with a focus on incremental demand, efficiency and quality, not noise.

Responsibilities Include:

• Building a sensible, tiered creator approach (from small, credible voices through to bigger reach)
• Activating creators around real experiences, seasonal moments and national campaigns
• Briefing properly, managing usage rights, and focusing on repeat relationships that perform
• Owning the affiliate programme (AWIN), improving partner mix and reducing low‑value traffic
• Working closely with editorial publishers and tier‑one partners to unlock better ROI
• Developing brand, B2B and community partnerships with a clear value exchange
• Making sure everything is measured properly - incrementality, contribution and quality
• Working closely with brand, paid, CRM, insight, local and sales teams
• Keeping brand safety, legal and operational standards tight

• Has hands‑on experience with earned media, influencers, affiliates or partnerships
• Understands the limits of attribution and still makes confident decisions
• Cares about quality of partners and creators over volume
• Enjoys sitting between brand storytelling and commercial performance
• Is comfortable owning outcomes, not just executing tasks
• Experience with affiliate platforms like AWIN and consumer or experience‑led brands would be a big plus.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.