Assistant CRM Manager | Luxury Fashion

This range is provided by Cranberry Panda. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Assistant CRM Manager | Luxury Fashion | DTC

London (3 days in, 2 from home)

A high‑growth DTC luxury fashion business is scaling fast and hiring its first dedicated CRM specialist.

This is a hands‑on role within a lean marketing team, ideal for someone who enjoys getting into the detail and wants exposure, responsibility, and room to grow. You’ll work closely with a strong marketing lead and play a key role in shaping how CRM is built and scaled as the business rebrands and moves into its next phase.

You’ll take ownership of day‑to‑day CRM activity, working across campaigns, automation, segmentation and testing. This is very much a doing role
, suited to someone who understands performance, likes working with data and enjoys improving results through testing and optimisation.

• Building and delivering CRM campaigns and lifecycle flows
• Managing segmentation, targeting and send schedules
• Analysing performance and running A/B tests
• Improving engagement, retention and repeat purchase
• Working closely with wider teams in a fast‑paced environment

• Hands‑on CRM experience at Senior Exec or Assistant Manager level (2‑4 years’ experience needed)
• Strong analytical skills and confidence working with data and metrics
• Experience using Klaviyo or similar CRM/email platforms
• Background in luxury, fashion, or multi‑brand retail is highly desirable
• Comfortable taking ownership and working independently
• Curious, proactive and keen to develop as the role grows

• First CRM hire in the business
• High‑growth scale‑up with lots happening (including a rebrand)
• Exposure, responsibility and progression as the team grows
• Hybrid working (London office, 3 days per week)

If you’re a CRM marketer who enjoys building campaigns, automation, segmentation and testing and wants a role with visibility and scope to grow, this could be a great next step.