Regional Marketing Manager

Join to apply for the Regional Marketing Manager role at Mazars UK LLP - formerly Competition Rx Ltd

Forvis Mazars is a leading global professional services network providing audit & assurance, tax, and advisory services. In the UK, the firm spans 14 offices and employs over 3,400 professionals, with 190 partners. We are committed to shaping a better future and supporting a collaborative, inclusive team where you can grow your skills, explore new opportunities, and contribute from day one.

The Regional Marketing Manager plays a pivotal role in translating the national marketing strategy into local action across five regions and 14 offices. This position ensures that firm‑wide priorities become impactful campaigns that resonate with local markets, drive client engagement, and strengthen our brand presence.

• Develop and implement regional marketing activation plans aligned with national growth objectives.
• Shape the regional marketing agenda by bringing local market insights into national planning.
• Collaborate with the Business Development Director to develop and support regional intermediary strategies.

• Localise and lead the rollout of flagship national campaigns across five regions, ensuring alignment across channels.
• Adapt national content (communications, events, digital assets) to connect with local clients and communities.
• Identify, evaluate, and activate high‑profile sponsor ships and events that raise the firm's profile.
• Review regional event activity, advising on best practice and maximising ROI.

• Ensure regional office web pages and digital content are current, optimised, and engaging, working closely with the Digital team.
• Manage the production of high‑quality marketing collateral, from e‑brochures and web content to client emails, invitations, and video scripts.
• Proofread and edit content to ensure accuracy, consistency, and brand alignment.
• Support regional social media presence, working with the national team to amplify campaigns.

• Collaborate with Office Managing Partners, sector leads, and the Clients & Markets team to deliver marketing activities that drive growth.
• Act as a trusted marketing advisor to senior stakeholders, providing insight, challenge, and guidance.
• Ensure strong internal communication and visibility of marketing activity across regions.

• Monitor KPIs and ROI, ensuring activity is measured, reported, and refined for greater impact.
• Present regular updates at regional leadership meetings, covering lead generation, client engagement, media coverage, and brand awareness.
• Ensure brand consistency and compliance with regulatory standards across all outputs.

• A confident marketer with experience translating national campaigns into local impact.
• Strong stakeholder management skills – able to influence, advise, and build trust with senior leaders.
• Creative and commercial mindset – able to spot opportunities and bring fresh ideas that resonate locally.
• Organised and resilient – comfortable managing multiple projects and priorities across regions.
• A collaborator – enjoys working as part of a national team while building strong local connections.

• Variety – working across five regions and multiple service lines.
• Influence – direct access to Office Managing Partners and senior stakeholders.
• Impact – the chance to see tangible results of campaigns in local markets.
• Growth – a platform to develop strategic marketing, stakeholder, and leadership skills within a dynamic national team.

At Forvis Mazars, diversity, equity and inclusion are central to our values. We value our people's unique backgrounds, perspectives and experience, and recognise that this diversity creates better outcomes for our clients. We seek to attract, develop and retain the best talent, inclusive of sex, ethnicity, disability, socio‑economic background, sexual orientation, gender identity, nationality and faith. We select candidates based on skills, knowledge, qualifications and experience and aim to support all our team members to reach their potential.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales
• Industries:
  Accounting