Marketing Manager

Or client is looking for a creative, passionate, and driven marketing professional with strong digital marketing and graphic design skills. You will play a key role in creating and delivering innovative marketing campaigns across three growing businesses within our group.

If you enjoy working in a fast-paced, dynamic, and friendly team, and you're motivated by achieving measurable results, this could be the ideal opportunity for you.

Reporting directly to the Managing/Sales Director, you will take ownership of planning, executing, and optimising a range of digital marketing campaigns.

• Set up and optimise campaigns across Google Ads, Bing, Linked In Ads, Facebook Lead Generation, and Twitter Ads
• Manage all PPC activity including search, display, and remarketing
• Review Search Terms Reports for negative keyword opportunities
• Assess landing page relevancy and performance
• A/B test ad copy and review keywords for low CTR, low Quality Scores, and low conversions
• Develop detailed strategies covering technical SEO, structured data, permalink structure, XML sitemaps, blogging, link building, and content marketing
• Write and optimise copy and landing pages for conversions
• Continually test and analyse campaign performance
• Conduct competitor research across PPC and advertising channels
• Ensure brand identity is consistently applied across all communications
• Create and manage B2B email campaigns for lead generation, engagement, and retention
• Maintain and optimise the email marketing database, including profiling and segmentation
• Format and publish content through CMS platforms including Word Press and Hub Spot

• Strong skills in planning and delivering campaigns to targeted audiences
• Self-motivated, organised, and confident communicator
• Experience managing workload in a fast-paced environment
• Proficiency in Adobe Illustrator, Photoshop, and In Design
• Ability to interpret and follow branding guidelines and creative briefs
• Flexible, enthusiastic, and supportive team player
• Strong copywriting ability across different tones and brand identities
• Solid understanding of traditional and digital B2B marketing channels
• Excellent attention to detail
• Marketing qualification desirable but not essential

• Minimum of 3 years' experience in digital marketing
• Experience in paid search, email marketing, content writing, and graphic design
• Strong analytical and reporting skills
• Excellent working knowledge of Google Ads (Adwords)
• Passionate about design, marketing, and delivering high-quality work

If you're ready to join a forward-thinking company during an exciting period of growth, we'd love to hear from you.

Exchange People is a family-run Employment Business, supporting candidates across North-West England and Central Scotland since 1997.