Digital Marketing Specialist

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An exciting opportunity to join a contemporary women's clothing brand, built around empowering women through stylish, trend-led, and affordable fashion.

With a strong identity and a growing customer base, they're ready to expand their digital footprint and take the brand to new heights.

They are looking for a Digital Marketing Specialist who is creative, analytical, self-driven and passionate about digital marketing & brand growth.

If you're someone who thrives on data, digital strategy, and innovation, while staying on top of the latest marketing trends, this role is for you!

This job will suit someone with at least two to three year’s work experience in a digital marketing / marketing role.

Key Responsibilities

• Liaise with 3rd-party advertisers to manage and optimize Google Ads, Meta (Facebook & Instagram), Tik Tok, and other relevant platforms.
• Plan, execute, and analyse performance marketing campaigns to drive brand awareness, traffic, and conversions.
• Plan, create, and schedule email campaigns, newsletters, and automations using platforms like Klaviyo or Mailchimp.
• Monitor campaign performance and optimize for open rates, CTR, and conversions.
• Create and manage a promotional calendar aligned with product drops, sales events, and seasonal campaigns.
• Work closely with the design, merchandising, finance, and operations teams to ensure alignment of marketing objectives & efforts.
• Research, outreach, and manage collaborations with influencers, stylists, and celebrities aligned with our brand.
• Coordinate and develop assets needed for campaigns across all platforms.
• Stay current with trends in digital marketing, fashion, and pop culture to maximize brand outreach.
• Use tools like Google Analytics, Meta Business Suite, Tik Tok Ads Manager, etc. to track KPIs and campaign ROI.

Requirements

• Proven experience in digital marketing, ideally in the fashion or lifestyle sector.
• Strong grasp of Meta Ads, Google Ads, Tik Tok Ads, and email marketing platforms.
• Excellent understanding of influencer marketing and online community building.
• Ability to analyze data and draw insights to optimize performance.
• Creative thinker with excellent communication and project management skills.
• Up to date with current digital marketing trends, tools, platforms and best practices.

Nice to Have

• Experience with Shopify, Klaviyo, Canva, or Figma.
• A strong personal interest in fashion, styling, and culture.
• Prior experience in building or scaling a fashion or DTC (direct-to-consumer) brand.

• Seniority level Associate

• Employment type
  
  Full-time

• Job function Marketing
• Industries Retail Apparel and Fashion, Wholesale Apparel and Sewing Supplies, and Apparel Manufacturing

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