Affiliate Manager | Lookfantastic

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

We know that beauty isn't one‑size‑fits‑all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

As an Affiliate Manager for LOOKFANTASTIC, part of THG, you'll play a pivotal role in scaling one of Europe's leading online beauty retailers. Reporting into the Global Head of Acquisition, this is a hands‑on leadership role responsible for driving affiliate performance across the UK and EU markets, while managing and developing two direct reports.

You'll own key publisher relationships, unlock new commercial opportunities, and ensure the affiliate channel delivers profitable growth in line with regional and global targets. This role suits an experienced, commercially minded affiliate professional who thrives in a fast‑paced, trading‑focused environment and has a strong understanding of the UK and European publisher landscape.

As Affiliate Manager, you'll:

• Own the affiliate strategy across UK and EU, ensuring alignment with acquisition targets, revenue goals, and margin expectations.
• Drive profitable growth by optimising CPA, ROAS, new customer acquisition, and incrementality.
• Identify cost efficiencies and continuously refine commission structures and exposure strategies.
• Forecast, budget and track performance, ensuring delivery against monthly and quarterly targets.
• Lead trading plans around key moments (e.g., peak, launches, promotional events) to maximise visibility and returns.

• Develop and own relationships with key publishers (content, cashback, loyalty, CSS, influencers, tech partners, card‑linked offers).
• Negotiate commercial terms, tenancy placements, and bespoke campaigns to maximise ROI.
• Proactively recruit, onboard and activate new publishers and emerging technology partners to future‑proof the channel.
• Leverage group‑wide relationships within THG to unlock additional exposure and preferential terms.

• Work closely with Regional Heads of Marketing and Performance teams to align affiliate activity with local strategies and trading priorities.
• Partner with CRM, Paid Media, Brand, and Commercial teams to ensure cohesive go‑to‑market execution.
• Ensure affiliate exposure supports broader campaign objectives, product launches, and brand initiatives.

• Directly manage two affiliate executives, setting clear objectives, supporting development, and driving accountability.
• Establish best‑in‑class processes, reporting frameworks, and ways of working across territories.
• Coach team members in negotiation, data analysis, and partner relationship management.
• Create a high‑performance, commercially driven culture within the affiliate team.

• Analyse performance data to identify growth opportunities, risks, and optimisation levers.
• Deliver regular reporting with actionable insights to senior stakeholders.
• Assess incrementality and partner value, ensuring spend is allocated efficiently.
• Monitor competitor activity and industry…