Retail Media Manager | Lookfantastic

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

The Retail Media Manager - Non-Endemic is responsible for driving incremental retail media revenue from non-endemic brand partners (brands that do not retail products on-site) by translating our first-party audience, insight and media capabilities into compelling, scalable advertising solutions.

This role is commercial and consultative, owning end-to-end relationships with non-endemic partners across sectors such as FMCG, lifestyle, services, tech, travel and finance. Success will be driven through the creation of full-funnel, insight-led media strategies activated across onsite, offsite and owned channels, aligned to brand objectives such as awareness, consideration, and brand lift rather than direct product sales.

The role sits within the Retail Media team and works closely with Digital Activation, Data & Insight & Brand Marketing to build a credible, repeatable non-endemic proposition.

• Own and grow a portfolio of non-endemic advertisers, accountable for revenue delivery against agreed retail media targets.
• Translate advertiser objectives (awareness, reach, consideration, brand uplift) into audience-led retail media strategies using first-party data and insight.
• Identify and unlock new non-endemic categories and verticals, building commercially viable use cases for retail media beyond trade investment.
• Develop scalable non-endemic packages (e.g. tentpole moments, seasonal opportunities, audience sponsor ships) that can be repeated across partners.

• Act as a trusted senior partner to brand and agency stakeholders, leading planning conversations and presenting clear value narratives for retail media.
• Own briefing, planning and recommendation of multi-channel media plans, working collaboratively with agencies where relevant.
• Lead commercial negotiations, pricing discussions and contract alignment in partnership with Sales and Finance.

• Shape full-funnel media plans across onsite placements, offsite paid media, CRM, content and sponsor ships, aligned to advertiser KPIs.
• Work closely with Digital Activation and Campaign teams to ensure accurate briefing, delivery and optimisation of campaigns.
• Ensure campaigns are delivered to agreed timelines, budgets and performance benchmarks.

• Own performance narratives for non-endemic campaigns, using insight to demonstrate value beyond conversion (e.g. reach, frequency, engagement, brand metrics)
• Deliver clear, commercially relevant post-campaign reporting and recommendations to drive repeat investment.
• Feed learnings back into proposition development, pricing and go-to-market strategy.

• Partner closely with Data & Insight teams to evolve non-endemic audience products and measurement frameworks.
• Collaborate with Brand, Content and Marketing teams to align non-endemic activity with key tentpole moments and campaigns.
• Support internal education on non-endemic retail media, helping scale understanding and confidence across the wider business.

• Strong experience in retail media, media sales, agency planning or digital media partnerships.
• Proven ability to sell upper-funnel and insight-led media solutions, ideally to non-endemic or brand-led advertisers.
• Strong commercial acumen with experience managing revenue targets and advertiser budgets.
• Confident communicator with excellent presentation and stakeholder management skills.
• Data-literate, with the ability to translate insight into compelling commercial stories.

• Access bespoke development programmes that have been designed and…