Marketing Executive - Customer Engagement

Are you a creative, customer‑focused marketer looking for your next step? Do you love crafting engaging content, improving customer journeys, and delivering campaigns that make a real difference? If so, this could be the perfect role for you.

• Support the delivery of dynamic, engaging campaigns across email, events, direct mail, social media and content.
• Help launch new propositions and product features that enhance customer experience and drive commercial performance.
• Build and optimise customer journeys across the member lifecycle – from onboarding to retention.
• Create and improve email communications to boost engagement and support our digital ambitions.
• Encourage adoption of our digital products, including the My Bupa app and Blua digital healthcare.
• Support the delivery of renewal, win‑back and reinstatement campaigns for our sales teams.
• Act as the voice of the customer, ensuring all communications are clear, fair and compliant.
• Manage marketing assets and ensure all activity meets financial promotions standards.
• Work closely with sales, product, service and the wider marketing teams to bring campaigns to life.

• Passionate about delivering great customer experiences
• Detail‑oriented, organised and ambitious
• A creative problem solver and strong team player
• Comfortable in a fast‑paced, collaborative environment

• Degree‑level education or equivalent
• Understanding of customer touchpoints and the marketing mix
• Experience writing briefs and working with agencies
• Strong analytical skills and ability to measure campaign performance
• Excellent planning, communication and stakeholder management skills
• Experience marketing to consumers or small businesses is a plus
• Healthcare marketing experience is beneficial but not essential

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family‑friendly benefits.

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Annual performance‑based bonus
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa? We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to "Be you at Bupa", we champion diversity, and we understand the importance of our people representing the communities and customers we serve.

That’s why we especially encourage applications from people with diverse backgrounds and experiences. Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:
Full time