Senior Paid Media Executive - Myvitamins

About THG

We are THG, a global e‑commerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2,500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

THG Nutrition is home to some of the best‑loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, My vitamins & MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more.

Everything we do is in‑house, from manufacturing and new product development to content creation, e‑commerce, marketing and logistics. It's an incredibly exciting time to join the team, and we're always looking for talented people who share our vision and values to drive our Nutrition movement forward.

Function:
My vitamins

Reporting to:
Performance Marketing Manager

Location:

THG HQ, Manchester (WA15 0AF
), Fully office based

Nutrition & Wellness

At THG, you'll join a fast‑paced and innovative team driving the growth of leading health and wellness brands, including My vitamins and Myvegan. You'll gain exposure to international markets, lead high‑impact projects, and collaborate across divisions in a dynamic and entrepreneurial environment. With THG's culture of progression, you'll have the opportunity to develop your career while shaping the future of digital commerce.

• Paid Media Strategy & Planning
  • Own the full paid media strategy across Paid Social (Meta, Tik Tok, Pinterest, You Tube) and Paid Search (Google Ads, Bing) to deliver growth against key commercial KPIs (CAC, ROAS, revenue, LTV).
  • Develop always‑on, seasonal, and brand campaign plans, ensuring budget allocation aligns with business priorities and promotional calendars.
  • Define the channel mix and spend allocation, optimising performance across upper and lower funnel activity.
  • Conduct competitor benchmarking and market analysis to inform channel strategy and creative direction.
• Paid Social Execution & Optimisation
  • Support on end‑to‑end management of Meta Ads, Tik Tok Ads and Snapchat – from campaign setup to performance reporting.
  • Build and manage audience strategies, including prospecting, retargeting, and lookalike segments.
  • Partner with the creative team to brief and test high‑performing paid social assets, using data insights to inform messaging, visuals, and formats.
  • Continuously test creative variations, placements, and formats to maximise CTR, conversion rates, and efficiency.
  • Stay ahead of paid social trends, algorithm updates, and new platform opportunities.
• Work closely with:
  • Brand Marketing, CRM, Creative and eCommerce teams to ensure an integrated, consistent customer journey.
  • External media partners, agencies and platforms.
  • Head of Marketing in forecasting media spend and aligning with commercial goals.
  • Champion a test‑and‑learn culture across all paid channels.

• Minimum 2+ years in paid media / digital advertising roles.
• Experience working across Ecommerce & Paid Social teams.
• Hands‑on experience with major paid acquisition channels:
  Google Ads, Meta (Facebook/Instagram).
• Proven track record of managing substantial ad budgets (six to seven‑figure annual budgets).
• Comfortable working with data: tracking key metrics (ROAS, conversion rate, lifetime value, etc.).
• Experience using analytics tools (Google Analytics, dashboards, BI tools).

• Access bespoke development programmes designed by our in‑house L&D team.
• Participate in our upskilling programme delivered in partnership with an industry‑leading training provider.

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