Marketing Executive

Location:

Manchester City Centre (with travel to Liverpool and other Northwest sites)

This is not a traditional corporate marketing role.

At LIVINGWAY we encourage our team to think creatively, test ideas and build experiences that make our communities stand out.

From wellness events and branded resident experiences to social led campaigns and creative partnerships, this role offers the opportunity to bring ideas to life and see the direct impact they have on our communities and brand.

For the right person, this role provides a platform to build a portfolio of creative marketing projects across property, wellness, hospitality and lifestyle experiences.

LIVINGWAY operates with an entrepreneurial mindset, and we look for team members who enjoy taking ownership and making things happen.

This role offers real responsibility including ownership of campaigns, marketing initiatives and revenue driving ideas such as events, partnerships and aparthotel activations.

We are looking for someone who doesn't just execute marketing tasks, but someone who actively contributes ideas, identifies opportunities and helps grow the LIVINGWAY brand and business.

If you are the type of marketer who enjoys building something, creating momentum and seeing your work translate into real results, this role will give you the space to do that.

At LIVINGWAY, we empower individuals and communities through innovative solutions and exceptional service. Rooted in a commitment to excellence, integrity, and collaboration, we strive to create meaningful impact in everything we do.

Our organisation is built on a foundation of strong values and a vision to inspire positive change. Whether in the workplace or the communities we serve, LIVINGWAY is a place where passion meets purpose, and everyone is encouraged to grow, thrive, and succeed.

LIVINGWAY is a design led Build‑to‑Rent operator creating communities where residents can Live How You Love. We combine exceptional homes, curated resident experiences, and wellness focused programming to create buildings that are vibrant, connected, and commercially successful.

As our portfolio and external services grow, marketing plays a critical role in shaping the LIVINGWAY brand, attracting residents, building partnerships, and positioning us as thought leaders within the Build‑to‑Rent sector.

You will be involved in everything from social media and brand storytelling to property marketing campaigns, PR opportunities, and industry visibility.

• Support the development and delivery of the LIVINGWAY marketing strategy
• Create engaging marketing content aligned with the LIVINGWAY brand and tone of voice
• Manage and grow LIVINGWAY’s presence across social platforms including Linked In, Instagram and other digital channels
• Assist in building the personal brand presence of LIVINGWAY leadership within the property sector
• Produce marketing materials including brochures, presentations, digital assets and campaign content
• Produce and monitor paid social campaigns
• Support website updates and digital content development

• Develop marketing campaigns to attract the right resident demographic to LIVINGWAY communities
• Manage marketing activity for property listings across portals and digital channels
• Support leasing teams with campaigns to drive enquiries, viewings and conversions
• Assist with the promotion of new developments, apartment launches and aparthotel offerings
• Track marketing performance and report on campaign effectiveness

• Promote LIVINGWAY’s wellness programmes, events and community initiatives
• Support the promotion of resident events, wellness activations and programming across sites
• Create campaigns that highlight LIVINGWAY’s wellness‑led living experience
• Work alongside the Events & Programming Manager to maximise attendance and engagement
• Take ownership of the marketing and promotion of LIVINGWAY’s aparthotel offering, ensuring strong visibility and consistent bookings across key platforms including Airbnb,  and other short‑stay channels
• Manage and optimise listing content, imagery, descriptions and pricing…