Shopper Marketing Manager

£50,000 - £55,000 plus bonus and car allowance

Accountable for building and strengthening these iconic and well loved brands Shopper Marketing capabilities, systems, and partnerships. You will collaborate closely with Marketing, Commercial teams, and the major Grocery Retailers to create and deliver impactful, engaging shopper communications across our category. Lots of exposure, lots of development!

• Lead the delivery of Shopper Marketing within brand plans, translating strategy into high-impact omnichannel retail execution.
• Develop retailer-specific activation plans aligned to budget and promotional guidelines to drive engagement and conversion.
• Partner cross-functionally with brand and sales / commercial teams to bring compelling campaigns, NPD launches, and events to life in-store and online.
• Manage relationships with Agencies, including media negotiations, to maximise ROI and sales impact.
• Co‑manage a Shopper Marketing budget, ensuring profitable, high‑performing brand execution.
• Champion the shopper in all brand and sales initiatives, leveraging data and insights to unlock commercial growth opportunities.
• Proactively shape brand plan development, ensuring campaign messaging translates powerfully into the retail environment.
• Drive innovation by collaborating with retailers on new activation ideas that elevate in‑store presence and category growth.
• Optimise future activity through EPOS analysis and ROI tracking, building tools to measure and predict performance impact.

• Extensive experience delivering Shopper Marketing across both in-store and online channels within an FMCG environment.
• Strong stakeholder management skills, building engagement across complex cross-functional teams.
• Confident negotiator, able to influence and persuade both internal and external stakeholders.
• Proven ability to develop proactive, innovative, and insight-led Shopper Marketing plans.
• Highly analytical, leveraging continuous data to inform decision‑making and optimise performance.

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.

We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won’t be progressing. It is possible that the position could be in the process of closing, so chalk it up to bad timing. But, have no fear!

There will be more opportunities. Follow us at Mackenzie Jones Recruitment so you don’t miss them.