Paid Social Manager; TikTok

About Somerce

Somerce is a Tik Tok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, helping them scale through Tik Tok Shop using live commerce, affiliates, creators and paid media.

Our clients include brands such as P.Louise, Unilever, L'Oréal and Free Soul.

This role is focused on driving revenue through Tik Tok ads, scaling winning creatives and working closely with our live commerce and affiliate teams to maximise growth on the platform.

• Plan, launch and manage Tik Tok advertising campaigns for a portfolio of brands
• Build performance-driven media strategies focused on driving GMV through Tik Tok Shop
• Manage campaign structure across prospecting, retargeting and scaling campaigns
• Continuously optimise campaigns based on performance data, creative performance and audience insights
• Monitor spend, pacing and return on ad spend to ensure campaigns hit commercial targets

• Develop paid strategies specifically designed to drive traffic and conversion on Tik Tok Shop product listings
• Support key promotional moments including product launches, sales events and campaign pushes
• Work closely with the trading team to align paid media with merchandising, bundles and promotional strategies
• Identify opportunities to scale winning products and maximise sales through paid amplification

• Work closely with the creative, influencer and live teams to develop high-performing ad creative
• Run ongoing creative testing frameworks to identify top-performing hooks, formats and messaging
• Analyse performance data to understand what drives engagement and conversion
• Provide clear feedback to the creative team on what content should be scaled or improved

• Track campaign performance across key metrics including ROAS, CPA, CTR, CVR and GMV
• Analyse performance data to identify trends, opportunities and areas for optimisation
• Provide clear performance updates and insights to internal teams and clients
• Continuously test new audiences, formats and optimisation strategies

• Work closely with influencer teams to amplify high-performing creator content through paid media
• Support the promotion of Tik Tok LIVE events and major livestream moments
• Identify opportunities to turn organic content and creator content into paid advertising assets
• Help brands scale successful creator and live commerce moments through paid distribution

• Fast-paced, high-ownership environment
• Minimal bureaucracy, maximum accountability
• You're expected to challenge, suggest, optimise and lead
• This is a role for someone who enjoys responsibility and impact

• Experience running paid media campaigns on Tik Tok Ads Manager
• Strong understanding of performance marketing and e-commerce growth
• Experience managing advertising budgets and optimising campaigns at scale
• A data-driven mindset with strong analytical skills
• Strong understanding of creative testing and how to scale winning content
• Experience working with brands in beauty, fashion, lifestyle or FMCG is a bonus
• Ability to move quickly, test new ideas and optimise campaigns in a fast-paced environment

• Competitive salary, benchmarked to experience and performance
• Performance-related bonus / commission aligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours – we care about output, not clock‑watching

• Clear progression paths with responsibility early
• Regular performance reviews focused on development and impact
• Direct exposure to high-growth brands across the UK, US and EU
• Opportunity to work at the cutting edge of Tik Tok Shop and social commerce

• Company pension scheme
• Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
• Team socials and events throughout the year
• Staff discounts across our brands and partners

• Fast-paced, high-ownership culture
• Minimal bureaucracy and maximum accountability
• Surrounded by people who care about performance, creativity and doing things properly
• A business that wins with its clients, shared success matters

• We trust our people
• We move quickly and back good ideas
• You'll have real influence, not just responsibility
• If you perform, you'll grow, simple as that