Head of Marketing & Communications

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Permanent Full-time

Location:

Agile, Sale, Manchester UK

Reports to:

Commercial Director

Salary:
Circa £65,000

Line management responsibilities:
Yes

Training Qualifications UK, part of the AQA Group, is the fastest-growing Awarding Organisation in the UK and a market-leading Apprenticeship Assessment Organisation. We work with over 500 schools, colleges, universities, and training providers across the world to provide qualification certificates, endorsements, and apprenticeships to over 150,000 learners.

Training Qualifications UK is entering its next phase of growth - and we're investing in top talent to build what comes next. And what comes next is big. Multiple senior roles. Launched together. One shared future. This isn't a backfill. It's a build. We're looking for exceptional people across qualification development, assessment development, people services and marketing & communications to help define what a market-leading organisation in vocational education and FE really looks like.

The Head of Marketing & Communications is the most senior marketing leader within TQUK and is accountable for shaping and delivering the organisation's brand, market positioning, and go-to-market strategy within a regulated but commercially dynamic vocational and technical awarding environment.

In a market where centres make more frequent awarding decisions, the role will ensure TQUK remains visible, relevant and competitive at each renewal and procurement cycles.

The successful candidate will:

• Lead the development and execution of a reform-aligned marketing strategy that drives qualification growth, strengthens market share, and delivers measurable revenue impact - balancing digital innovation with proven traditional channels such as events, sponsor ships, and sector media.
• Build and embed a commercially focused, insight-led marketing function that uses data, customer intelligence, and digital performance tools to accelerate acquisition and retention, while ensuring campaigns resonate across the diverse vocational and technical education landscape.
• Position TQUK as a credible, agile, industry-focused awarding organisation, confidently shaping our presence across digital platforms, sector events, employer networks, and the wider skills ecosystem.
• Ensure all marketing and external communications uphold regulatory requirements, protecting organisational reputation while still enabling bold, creative, and modern brand expression.

As a senior member of the TQUK Leadership Team, the Head of Marketing & Communications will provide strategic market intelligence, reform insight, and brand direction, ensuring the organisation remains competitive, forward-thinking, and aligned to both commercial ambition and regulatory expectations.

Please note, this role is an agile role that requires regular presence in our head office, located in Sale, Greater Manchester.

• Lead a forward-looking marketing strategy aligned to organisational growth, vocational and technical reform, and regulatory expectations.
• Translate organisational objectives and reform developments into clear, compelling propositions for centres, employers, and learners.
• Ensure the organisation is fully prepared for qualification transitions, withdrawals, and launches driven by policy or funding change.
• Provide strategic insight to Executive, Product, and Leadership teams on market trends, customer behaviour, and competitive response to reform.

• Own and protect the TQUK brand strategy, ensuring clarity of purpose, strong differentiation, and sector credibility across all channels.
• Safeguard organisational reputation through compliant, transparent, and responsible communications.
• Shape the organisation's narrative within the wider skills ecosystem, including providers, employers, government, and regulators.
• Position TQUK as a leader in awarding, assessment innovation, and employer-relevant skills solutions, grounded in…