Head of Seller Demand- B2B Marketing

Who are On Commerce?

On Commerce is a global selling platform that powers a growing network of retail channels, including:

• On Buy - The only marketplace in the world to give customers instant Cashback on everything
• easyShop - An all-new marketplace created in collaboration with the easy® family of brands
• Comet - The iconic UK tech brand making its return later this year

On Commerce is growing fast, launching new brands and scaling to power the future of Ecommerce.

On Commerce is constantly evolving. Everyone here plays a hands‑on role in shaping what comes next, building brands that make an impact across global markets. There’s no red tape or rigid corporate structure; just smart people taking ownership and figuring things out as we build something big together. The pace is fast, priorities shift, things aren’t always perfectly set up, and you’ll often need to get stuck in and solve problems.

But if you thrive in that kind of environment, you’ll have real influence, real ownership, and the chance to grow with a rapidly scaling business.

The Head of Seller Demand – B2B Marketing is accountable for building and scaling a global seller acquisition engine, covering the full journey from awareness → lead → sign‑up across 21 international markets. You are accountable for how sellers discover, evaluate, and choose to sign up across OnBuy, Easy Shop, and Comet – driving consistent, high‑quality inbound demand at scale.

You will own both B2B demand generation and seller sign‑up, ensuring we attract the right sellers through localised, high‑converting experiences, while accelerating speed to first sale. You will build and operate a multi‑market, AI‑powered acquisition system across:

• PR
• Social (Linked In‑first)
• CRM & lifecycle
• Content & messaging
• Partnerships (via direct report)

This is a tech‑savvy, data‑driven role, operating across 19+ languages and leveraging AI‑powered automation across Linked In, email, social, and PR to scale seller acquisition. You will design and run a repeatable system that delivers predictable lead and sign‑up growth, balancing Cost per Lead (CPL) and Cost per Acquisition (CPA) while driving seller quality (lead scoring).

This includes leveraging both organic and data‑driven acquisition strategies, including the use of external lead data and CRM activation to scale seller demand efficiently. This role is about driving interest and intent – not managing sellers post sign‑up. You do not own onboarding, activation, or seller performance.

In short:
Drive high‑quality seller demand at scale – turning attention into sign‑ups across all markets.

This role is responsible for filling the pipeline with high‑quality sellers. Seller, Sales and Onboarding teams are responsible for what happens next.

• Own the top‑of‑funnel system:
  Awareness → Interest → Lead → Sign‑Up
• Deliver predictable, scalable seller demand across all markets
• Balance volume and quality of inbound sellers
• Build systems that scale seller acquisition – not manual processes that require ongoing effort.

• Own global trade PR across 21+ markets
• Continuous narrative: growth, sellers, partnerships
• Strong journalist relationships across commerce, retail, SME & tech
• Own Linked In and social as acquisition channels
• Turn brand storytelling into measurable seller demand

• Build and scale data‑led acquisition channels, including use of external lead data sources
• Source and activate high‑quality seller audiences through:
  • Third‑party data providers
  • Market intelligence and prospect datasets
• Design and execute CRM‑led outreach strategies at scale
• Combine paid data, owned CRM, and organic channels (PR, social) into a unified demand engine
• Continuously optimise:
  • Data quality
  • Targeting precision
  • Conversion performance and ROI from sources
• Treat data and distribution as core growth levers, not support channels.

• Own global CRM & email marketing engine
• Design multi‑touch journeys:
  • Cold → Warm → Hot
• Implement:
  • Lead scoring and qualification frameworks
  • Nurture sequences/journeys
  • Routing into Seller and onboarding…