PR & Social Executive

Impression Digital

As we continue building one of the most exciting integrated PR, social and influencer offerings in the industry, we’re looking for someone at the beginning of their career who is hungry to learn, eager to get stuck in and excited by the digital world of brands, culture and storytelling.

This is a brilliant opportunity for someone looking to kick-start their career in digital communications, gaining hands‑on experience creating campaigns designed to earn online attention, build brand visibility and drive real impact. You’ll work alongside a talented team of specialists delivering creative digital PR campaigns that land meaningful coverage, spark conversations and help brands show up where audiences are already paying attention — with opportunities to build experience across social media and influencer activity too.

No two days will look the same. One day you could be pitching a journalist, the next supporting an influencer campaign, helping shape social content ideas, spotting trends online or contributing to creative campaign brainstorms for major brands.

If you’re naturally curious, switched on culturally and excited by how brands show up online — we’d love to hear from you.

Salary £25.5k + (DoE)

At Impression, we believe our people are our greatest asset. That's why we co-create our benefits package alongside our team to support your well‑being, lifestyle, and career growth. Here is a snapshot of what you can expect when you work with us: 4.5 day working week, transparent career and salary progression, comprehensive health and mental well‑being support and enhanced parental leave to name but a few.

Please see our Benefits Booklet to find out more.

• Supporting the day‑to‑day delivery of digital PR campaigns across a range of exciting client accounts

• Researching trends, consumer insights and news opportunities to help shape creative campaign ideas designed to earn high‑quality online coverage

• Building relationships with journalists, media contacts, publishers and relevant industry stakeholders

• Writing press releases, thought leadership articles, media alerts and reactive commentary opportunities that help brands join relevant conversations

• Supporting outreach activity to secure meaningful coverage across national, regional, consumer, trade and online publications

• Supporting fast‑paced reactive PR activity and newsjacking opportunities, helping turn breaking news and trending moments into timely media opportunities for clients

• Assisting with creative campaign ideation, helping develop stories and angles that generate media attention and improve brand visibility online

• Helping execute digital PR activity that supports wider brand growth objectives, including improving online authority and increasing visibility in search and AI/LLMS

• Monitoring media coverage, backlink performance and campaign results, helping report on the impact and success of activity delivered

• Keeping up with the news agenda, cultural moments and emerging trends to identify proactive opportunities for clients

• Supporting campaign reporting by tracking coverage, measuring results and understanding how PR activity contributes to wider digital performance

While this role will initially support our growing PR team, as part of an integrated PR, Social & Influencer department you’ll also have opportunities to gain hands‑on experience across social media and influencer activity, building a broad skillset across the digital landscape.

• Supporting the delivery of influencer campaigns from research and outreach through to campaign execution

• Helping identify creators and influencers who align with client audiences and campaign objectives

• Assisting with influencer communication, relationship management and campaign coordination

• Supporting social media content planning and helping spot emerging platform trends and opportunities

• Contributing ideas for social‑first campaigns that help brands stay culturally relevant and drive engagement

• Helping analyse campaign performance across social and influencer activity

• Getting involved in campaign brainstorms…