Digital Media Manager - PPC

PLEASE NOTE THIS ROLE IS BASED IN MANCHESTER BUT THEY ARE OPEN TO REMOTE

We are looking for a PPC Account Manager for approximately 4 month
s to support day-to-day across a number of clients as a result of 2 wins, whilst we wait to recruit and onboard a permanent employee

Key criteria for freelance support is PPC expertise.

UsWe are a Manchester media agency dedicated to being the best independent full-service media partner. Our ambition drives us to innovate and help our clients thrive in a dynamic media landscape

We are leaders in effectiveness, holding the IPA Effectiveness Accreditation since its inception. Everything we do - our people, processes, tools, and focus - is designed to support our clients’ growth and business goals.

Our digital media team is deliberately lean and cross-functional. Everyone runs campaigns across multiple channels, generates actionable insight from data, and speaks to clients directly. We don’t separate thinking from doing, and we don’t hide practitioners behind layers of management. If that sounds appealing, read on.

• Day-to-day, you’ll own the activation and optimisation of paid media campaigns for a portfolio of performance clients. The channel mix covers paid social (Meta, Tik Tok), paid search (Google, Bing), and programmatic display. Strong in PPC is essential.
• The clients you’ll work with are obsessed with media performance, predominantly focused on immediate results such as cost per acquisition, return on ad spend, revenue volume and profit margin. When something isn’t working, they’ll know the same day, and they’ll expect you to know why and what you’re doing about it. The role suits someone who finds that energising rather than exhausting.
• Typical client spend sits below £500k per month across the portfolio. Our clients are challenger brands and expect us to invest their budgets as if it was our own cash. Our clients value agility, precision, accountability, and doing the craft well.
• One thing worth saying upfront: you’ll have a lot of autonomy here. We expect you to use it. That means making your own calls, challenging how things are done, and being comfortable rolling up your sleeves across planning, measurement, and reporting when needed — rather than waiting to be told.

• Planning, building, and optimising campaigns across paid social, paid search, and programmatic. We expect you to have real depth in at least two of these channels.
• Getting to the root of client problems, not just patching symptoms. We want people who think through issues properly rather than bouncing from one fire to the next.
• Using data to inform high value decisions. You will be data led, iterative through structured experimentation and have the ability to prioritise actions to generate maximum impact.
• Engaging client direct, spotting what’s underperforming before the client flags it, and coming with a recommendation.
• Contributing to the team’s test-and-learn approach. Sharing findings, documenting what works, building on what doesn’t.
• Supporting team members as part of a genuinely collaborative structure.
• Managing the medium‑term roadmap for your clients, making sure they’re always moving forward, not just maintaining.
• Looking beyond the ad platforms to advise on the full picture (creative, landing pages, funnel conversion). You’ll understand all the levers that drive campaign success, not just the ones inside the platform UI.
• Ensuring the ad platforms are leveraging high quality inputs and configured effectively to power key products such as Smart Bidding and Adva…

• Solid hands‑on experience running biddable media. Agency side background preferred, strong in‑house experience considered.
• Demonstrable depth in PPC; paid social and paid search, working knowledge of programmatic is an advantage.
• Comfortable with performance KPIs (CPA, ROAS, CVR, Margin, Profit).
• Someone who finds data interesting rather than tedious, able to spot trends and insight from large datasets.
• Clear communicator in writing and in conversation; you can draft a client‑facing email without the need for review and can lead client calls independently.
• A curious mindset, you want to challenge your…