Product Marketing Manager

Job Description Product Marketing Manager Req

Start Date:

29/04/2026

Job Function:
Brand and Marketing Division:
Strategy & Change

Job Location:

G
-London-BTHQ One Braham, G
-Manchester-New Bailey Advertised Salary:
Competitive salary & benefits

About the role

Etc. is the innovation arm of BT Group. We accelerate how BT builds products that connect customers to the beating heart of the country – our network. We reimagine how our network, data, people and partners come together to help businesses transform, and to keep society connected.

We are seeking a Senior Product Marketing Manager to lead marketing strategy, development and execution. They will deploy a wholistic approach that delivers cut through, differentiation and growth.

You will be focused on leading product marketing initiatives to support Data and Developer Solutions - the unit that includes Active Intelligence, BT’s mobile powered insights proposition. You will also have the opportunity to grow the role and take on broader Growth and Go-To-Market responsibilities.

This is a cross-functional role that collaborates across Growth and Go-To-Market, Etc. marketing team, brand, product management, sales, commercial, legal and corporate communication teams.

We are looking for somebody who possesses a passion for product marketing, knowledge of new and emerging technologies and trends across B2B geolocation data and insight markets, strong lateral thinking skills and who is excited to work in a low-certainty environment.

Key elements of the role will be to:

Define, develop and implement marketing programmes and propositions to drive customer, revenue and business growth.

Manage the design, development and implementation of marketing activity within Active Intelligence in support of the overall marketing strategy, plans and objectives.

Support with research and analysis, the operational marketing activities that define the propositions/products in the marketing process, the development of new or existing products and/or propositions through the appropriate use of channels

Communicate detail of programmes and translate plans/programmes into detailed objectives.

Support the production of business cases for Active Intelligence marketing programmes / campaigns

Create and share content via Linked In building awareness of Active Intelligence Manage and co-ordinate Active Intelligence content of on BT web properties

Create content and landing pages that result in new customer lead generation

Identify opportunities for Active Intelligence to attend, exhibit and speak at relevant conferences and events

Write/co-ordinate the production of blogs, articles, use cases, white papers, guides, podcasts, webinars and downloadable content to promote Active Intelligence Monitor the competitive landscape for activity highlighting new opportunity and risk

Work with BT’s internal PR team to generate a calendar of regular and ad-hoc stories to enable Active Intelligence to own category

Manage relationships with key stakeholders, partners and suppliers, both internal and external.

Measure campaign performance with analytics, continuously optimising campaign and activity to improve lead generation and sales conversion

Essential Skills / Experience In-depth experience of product marketing – Detailed understanding and experience of product marketing disciplines and track record of utilising the whole marketing mix Relevant marketing degree and/or significant experience in inhouse or agency roles

Exceptional verbal and written communication skills – Proven skills in delivering high quality written content and storytellingB2B data and insights knowledge – understanding and experience of data and insight products, emerging technology trends and B2B business models

Zero to one experience and mindset – experience and comfort operating in hands-on, fast moving environment with low certainty and end to end ownership

Experience with product marketing and CRM tools – strong working knowledge and experience of using product marketing software packages, CRM (e.g. Salesforce) and reporting tools

Desirable Skills / Experience We will consider a range of candidates, even if they do not meet all the…