Head of Marketing

Why you’ll love working here:

• Enjoy work‑life balance with a flexible working scheme – 15 work‑from‑home days a year, duvet days and the choice to flex your working hours.
• Vibrant state‑of‑the‑art office in Trafford Park with great transport links and free onsite parking.
• Free onsite gym facilities available before, after or during lunch.
• Generous staff discounts on a wide range of fragrances.
• Excellent progression and development opportunities – work with passionate teams and grow your expertise in a creative, collaborative space.

• You will lead the commercial marketing planning and the go‑to‑market engine for The Fragrance Shop.
• You will own the annual marketing calendar, campaign planning, GTM delivery, retail and local marketing activation, POS management and activation for key commercial initiatives and external partnerships.
• Working closely with Brand, Creative, CRM, MyTFS, Performance Marketing, Ecommerce, Retail and Commercial teams you will turn the brand story into clear, joined‑up channel activations that drive customer response.
• You will bring structure, pace and commercial focus to campaign delivery, ensuring activity lands on time, in the right channels, with clear ownership and measurable impact.
• You will lead the Campaign Manager, Campaign Executive and Local Marketing / Retail Executive, building a high‑performing, delivery‑focused marketing function.

• Own the annual marketing calendar across key trading moments, campaign drops, launches, retail priorities and customer growth initiatives.
• Lead the campaign briefing process, translating commercial priorities and brand storytelling into clear activation plans.
• Own GTM planning for key campaigns, launches, concepts and gifting moments.
• Define the channel activation plan, including timings, owners, dependencies, assets and success measures.
• Create clarity across campaign ownership, decision points and delivery deadlines.

• Bring the Head of Brand’s storytelling to life through channel activations across store, app, site, CRM, digital, retail and local marketing touchpoints.
• Work with channel owners to ensure each activation is aligned to the campaign objective, customer audience and commercial outcome.
• Ensure campaigns move from brief to delivery with pace, structure and clear accountability.
• Lead post‑campaign reviews, capturing performance, learnings and recommendations.
• Support delivery of customer growth objectives, including new customers, app downloads, store engagement and campaign response.

• Own retail and local marketing activation across key campaigns, store priorities and trading moments.
• Own the management of POS, including requirements, briefing, delivery, store communication and campaign consistency.
• Work closely with Retail teams to ensure campaigns are executable in-store and land clearly for colleagues and customers.
• Support local marketing plans that drive store entrants, customer engagement, app downloads and campaign response.
• Ensure customer‑facing store materials are clear, timely and commercially effective.

• Build GTM plans for key commercial initiatives, including gifting moments, customer acquisition activity and external commercial partnerships.
• Own marketing activation for partnerships such as retailer, affinity or customer acquisition partnerships.
• Ensure each initiative has a clear audience, message, activation plan, asset requirement and performance measure.
• Work with Brand where brand story, positioning or creative narrative input is required.

• Lead, manage and develop the Campaign Manager, Campaign Executive and Local Marketing / Retail Executive.
• Build a clear rhythm around campaign briefs, GTM plans, POS delivery, launch readiness and post‑campaign reviews.
• Bring clarity, pace and accountability to a busy, fast‑moving marketing environment.
• Communicate plans, risks, progress and performance clearly to stakeholders.

• Senior marketing experience within retail, ecommerce, beauty, fragrance, fashion, lifestyle or another…