Communications Manager

Job Description

At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.

We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.

This highly influential role sits at the heart of our Women’s Football communications activity and owns how we tell the story of our women’s first team. It is a fast‑paced, highly collaborative role, responsible for delivering world‑class media and PR activity, managing relationships with key stakeholders, and ensuring our communications work enhances the visibility, profile, and reputation of our players, staff, and teams.

Operating as a trusted advisor, the role goes beyond day‑to‑day media delivery to provide leadership, judgement and counsel on issues that impact the club, and wider growth and development of women’s football. The postholder will be expected to guide all stakeholders, including players, management and those in key leadership positions on how the women’s programme is positioned across its next phase of growth.

The role has accountability for setting direction, driving standards and connecting communications activity to wider club objectives. A central focus is coordinating access for media rights holders, club media, and external media partners. This is an exceptional opportunity for the right candidate to build and elevate the narrative around our women’s programme, strengthen our presence across the media landscape, and contribute to the momentum and growth of the women’s game, particularly growing our loyal and passionate fanbase.

• Responsible and accountable for leading, developing and delivering a comprehensive communications plan for Manchester United Women, aligned with the ambitions of the team and wider club communications approach.
• Act as senior subject‑matter expert on Manchester United Women, setting clear priorities, frameworks and standards across media, PR, messaging and storytelling.
• Shape and deliver approaches that actively grow and diversify the women’s football audience, deepening connection with existing fans and attracting new supporters.
• Operate as a advisor to the leadership team within Manchester United Women, offering guidance, insight and feedback to shape strategy and decision making.
• Deliver media rights obligations and discretionary access for women’s first‑team activities, including the coordination and staging of interviews, press conferences, and media events. Develop stand out creative and engaging communications approaches which include traditional and non-traditional media, for both proactive and reactive campaigns.
• Attend all first team fixtures, home and away, delivering all contractual obligations.
• Produce clear, compelling written materials, including press releases, features, briefings, and messaging documents for internal and external audiences.
• Develop and maintain strong relationships with key media, broadcasters, journalists, and relevant stakeholders within the women’s football ecosystem, and beyond, seeking opportunities to raise awareness of Manchester United Women and grow is fanbase.
• Monitor media and social media to provide considered advice and guidance, identify trends, flag risks, and support proactive and reactive communications.
• Collaborate closely with internal teams, including content, marketing, commercial, and Foundation colleagues, to ensure aligned and integrated communications activity that meets wider club objectives.
• Lead communications activity for the Women’s Academy and pathway, supporting the next generation of talent and the narrative around their progression.
• Evaluate and report on activity, campaigns and approach, informing and guiding internal decision making and external…