Bid & Proposal Content Writer

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities.

Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

We are seeking a Bid & Proposal Content Write
r to create clear, compelling written content that supports tender submissions and wider marketing and communications activity. You will work closely with Sales and internal subject matter experts to translate technical and clinical information into client‑focused responses and materials.

• Bids & proposals:
  Write, edit, and format high‑quality content for RFPs, RFIs, tenders, and proposals
• SME collaboration:
  Work with Sales, Clinical, and Operational SMEs to gather input and shape responses that are accurate, persuasive, and easy to understand
• Content library:
  Maintain and update the bid content library, templates, and standard response materials
• Quality & compliance:
  Ensure proposal content reflects brand, compliance, and quality standards
• Marketing & capability documentation:
  Develop and maintain capability statements, service descriptions, case studies, and brochures; ensure materials align with current organisational messaging and service updates
• Social & digital content:
  Produce social media posts across multiple platforms and support digital campaigns focused on brand awareness, recruitment, and thought leadership
• Internal & client communications:
  Write monthly health awareness bulletins and produce quarterly newsletters featuring service updates, employee stories, project highlights, and key business achievements
• General content support:
  Support ad hoc content needs (e.g., website updates, presentations, briefing notes) and maintain a content calendar to ensure timely delivery
• Governance:
  Ensure content is compliant with branding, legal, and regulatory requirements

You will be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role, as well as providing development for other roles you may be interested in.

If you don't meet every single requirement, don't let that hold you back - we're just as excited about potential as we are about qualifications and experience, and you could be exactly who we're looking for.

• Proven experience in content writing, marketing communications, technical writing, or bid/proposal writing
• Demonstrated excellent written communication skills, with the ability to tailor tone and complexity to different audiences
• Demonstrated solid research skills and ability to interpret complex technical and clinical information
• Proven experience producing content for business development or commercial functions
• Demonstrated ability to manage multiple concurrent deadlines and work independently
• Demonstrated proficiency with MS Office (Word, PowerPoint, Outlook) and familiarity with content management tools

• Proven previous experience writing for healthcare, medical, energy, or remote services sectors
• Demonstrable experience in RFP/bid writing or supporting proposal submissions
• Demonstrated knowledge of brand messaging, digital marketing, and corporate communications
• Demonstrated understanding of SEO principles and digital analytics (beneficial, not required)

• Proven ability to be highly organised with solid attention to detail
• Proven ability to be proactive and able to take ownership of content delivery
• Proven ability to be collaborative and comfortable working with senior stakeholders and subject matter experts
• Proven ability to be a creative thinker with a passion for producing high‑quality content
• Demonstrated ability to manage competing priorities and deliver to tight deadlines