VP, Marketing Communications & Marketing · United Kingdom

VP, Marketing

Job Type: Full-Time

TM Forum is a global alliance of over 850+ communication service providers, vendors, hyperscalers and system integrators, that together generate US $2 trillion in revenue and serve five billion customers across 180 countries. We unite these diverse communities of expertise to create the means to drive end-to-end change – putting our sector at the heart of the global, connected economy and providing an open platform for everyone to innovate and grow.

Over the past decades, TM Forum members have collaboratively developed Open Digital Architecture (ODA) as the industry's blueprint for transforming communications service providers into modern, software-driven enterprises. Today, ODA is evolving into AI-native ODA – a shared foundation that enables CSPs to move beyond fragmented automation and isolated AI pilots towards autonomous, enterprise-wide operations. AI-native ODA provides the standards, architectures, governance frameworks, reference implementations and execution environment required to ope rationalise AI, agentic systems and autonomous flows at scale.

TM Forum's strategy is now centred on the Race to 2030; a collective industry ambition to help communications service providers become AI-native autonomous enterprises that are composable, autonomous and trusted by design. The Race to 2030 is focused on delivering measurable business outcomes through growth, customer experience and efficiency, delivered through autonomous flows (end to end solutions) that connect customer intent to execution across the enterprise.

TM Forum delivers this vision through three strategic Missions:
Composable IT & Ecosystems – helping the industry Reinvent IT for the AI era by creating modular, composable and interoperable business platforms. The mission enables operators to accelerate innovation, reduce legacy complexity, support ecosystem-led growth and rapidly launch new products and services through open standards and reusable capabilities. Autonomous Networks – enabling CSPs to accelerate the journey from automation to autonomy by building self-governing, self-optimising and self-healing network operations.

Through agentic AI, common standards and high-value operational scenarios, the mission helps operators improve resilience, efficiency, customer experience and business agility. Trustworthy AI & Data – helping the industry move from AI experimentation to AI at scale by establishing trusted data foundations, governance frameworks, AI-native architectures and industry best practices. The mission ensures AI is deployed responsibly, securely and transparently while unlocking new opportunities for innovation, automation and commercial growth.

You can learn more orum.org

TM Forum is seeking a strategic and member focused VP Marketing to lead our global marketing function. Reporting to the Chief Operating Officer, you will define and execute a Mission-led marketing strategy that grows TM Forum’s influence, expands our global communities, accelerates adoption of Mission priorities and drives measurable commercial impact across membership, events, education, insights and collaboration programs.

You will lead the ongoing evolution of marketing to a community-centric growth engine. Working closely with Mission, Product, and Commercial leaders, you will align marketing investment to member experience, organizational priorities, and commercial outcomes. Key areas of focus include brand and thought leadership, community growth, member acquisition, product marketing, demand generation, and AI-enabled marketing operations.

• Develop and execute TM Forum’s global marketing strategy, aligned to Mission priorities and Race to 2030 organizational strategy.
• Grow TM Forum’s industry influence, brand authority and share of voice.
• Build, engage and expand Mission Communities through targeted campaigns, segmentation and audience growth programs.
• Drive measurable contribution to membership, education, events, and insights commercial objectives.
• Lead integrated brand, communications, PR, thought leadership and content strategies.
• Lead event…