Senior Social Executive - Campaigns

Role overview

Your primary focus will be to oversee and execute the day to day activity for social campaign activity for 3rd Party Brand, ASICS, to deliver best in class social media end to end campaigns. You will be the main day to day point of contact for ASICS Social Campaigns and have a helicopter viewpoint across all ASICS activity which hits the social channels.

Working with the Social Media Campaign Manager and 3rd Party Brand ASICS team, you will liaise and maintain relationships with the ASICS team internal and external stakeholders to further the social strategies across the key campaign moments in JD’s marketing calendar, whilst delivering best-in-class content across JD social media channels, drive engagement through community management for ASICS, and take a data-led approach to improve platform performance, content performance and future campaign planning with ASICS in mind.

Sitting in the organic JD social team structure you will be the leading voice for ASICS across JD’s social media channels, acting as internal face of the ASICS brand and embodying the ASICS Sound Mind, Sound Body values. This individual will work external and internal ASICS team to proactively educate the internal JD team on ASICS heritage, product innovation, and brand DNA thus identifying opportunities to elevate ASICS visibility and brand equity within the JD ecosystem.

This includes sharing the same objectives, finding solutions to win together as brand and social teams and aligning consistently across the year.

• As the primary point of contact between ASICS and JD social and internal teams, you will ensure brand consistency across all touchpoints, continually building and improving JD’s social media content output from an ASICS brand perspective, primarily focusing on campaign content living on Instagram and Tik Tok.
• Design and manage the project plans ‘Run of Show’ (ROS) documents for all tier 1 ASICS (business priority) campaigns and energy moments, ensuring that all information is shared with external brand and internal JD teams. These ‘Run of Shows’ must align to JD and ASICS’ stylesetter, include all relevant information for both the wider social team and external stakeholders and ensure it is kept up to date as “one source of truth”.
• Brief the wider social team to ensure ASICS campaign content hits JD’s social channels at the right time, through strong tease, launch and sustain moments. This includes having an awareness of ASICS’ own-brand activity across the year – understanding how they will tease, launch and sustain and looking at how this could impact JD.
• Manage all ASICS assets from campaigns – both external and internal, ensuring the social team have what they need for ‘go live’. Once approved in the ‘Run of Show’, all assets must follow the appropriate process before hitting the channels which may include using scheduling tools and seeking approvals from the Social Campaigns Manager and / or Social Lead.
• Have an awareness of the workflow and what is executed across JD Brand. This includes understanding how ASICS may overlap into JD Own Brand campaign moments (i.e. Seasonal campaigns like Christmas) and being able to collaborate and align with the team member managing other campaigns. As the candidate would with the wider social team, they must avoid and negotiate any clashes in the calendar and win together as one team.
• You will attend all relevant meetings and planning sessions with the ASICS teams both internally and externally, including quarterly planning sessions, strategy sessions, campaign briefings etc. Always On Strategy and Execution.
• Alongside campaign activity, the candidate will own the “always on” social strategy and execution for 3rd Party Brand ASICS and work collaboratively with the wider social team to ensure that ASICS shows up consistently throughout the year, as well as key campaign moments. This means considering high-heat launches and more commercial pushes for ASICS brand.
• The candidate will be the main point of contact for ASICS “always on”. They will review assets delivered by the ASICS team and decide whether content is suitable for organic social…