Brand Director

Brand Director, Club L London

ClubL London has grown rapidly across product range, storefronts and international markets, but its brand identity has not kept pace – the vision has become diluted and is not consistently landing with customers or the business. This role exists to fix that.

The Brand Director owns the ClubL London brand outright – strategy, identity, and final approval over how it is expressed everywhere it shows up: product, campaigns, imagery, tone of voice, packaging, social media, PR and events. This is not an advisory or strategy‑only role. The Brand Director is the brand's guardian and final sign‑off authority across every consumer‑facing touch‑point, including brand partners and press.

The Creative Director and studio team execute under their direction, as a Creative Director/Head of Design would report into a Brand Director at a comparable premium fashion business.

• Define and own ClubL London's brand positioning, target customer and point of difference versus competitors, grounded in commercial data and customer insight.
• Set the brand strategy end‑to‑end and present it to the CEO for sign‑off; once approved, hold full authority for day‑to‑day delivery.
• Own the brand guidelines (tone of voice, visual identity, brand world, do's and don'ts) as the single reference point for every team touching the brand.

• Act as final approver (not just reviewer) of all campaigns, product imagery, packaging, tone of voice and wholesale/in‑store presentation before they go live.
• Direct the Creative Director and studio team on brand vision and standards; set and protect the vision, while the Creative Director's team executes under their sign‑off.
• Have authority to stop or send back any creative output that does not meet the brand standard, and be accountable for explaining why.
• Run a simple, fast approval process (clear checkpoints, no unnecessary bureaucracy) so brand guardianship speeds work up rather than slows it down.

• Own the social media strategy and content direction across all ClubL London channels, ensuring tone, visuals and campaign tie‑ins are consistently on brand.
• Set and approve the influencer, ambassador and partnership outreach strategy – who the brand associates with, and why it fits the positioning.
• Own PR strategy and the relationship with the PR agency/press office, including proactive press outreach, launch moments and reputation management.
• Own the events calendar – product launches, press days, pop‑ups and brand activations – ensuring each event is a deliberate expression of the brand, not a one‑off marketing push.
• Ensure social, PR and events activity is planned in lockstep with the product and campaign calendar so the brand tells one consistent story across every channel at any given time.

• Work with Buying & Merchandising to ensure product ranges reflect and reinforce brand positioning, not just commercial trend‑chasing.
• Partner with Ecommerce and CRM/Marketing to ensure brand identity is expressed consistently on‑site and in campaigns across all storefronts (UK, EU, US, AU, UAE, KSA and beyond).
• Work with the Insights team to track brand health, customer perception, social engagement and competitor positioning, and use this to inform ongoing strategy.
• Represent the brand in wholesale conversations (e.g. Harvey Nichols, Bloomingdale's, Ounass) to ensure positioning is protected as the brand scales into premium retail.

• Line‑manage the Creative Director, Social Media Lead and PR & Events Lead, setting clear brand standards and giving direct, specific feedback on execution against them.
• Build the wider brand function over time as the remit is established, recruiting where the business case supports it.

• A clearly articulated and CEO‑approved brand strategy and identity guideline for ClubL London.
• Every campaign, product shoot, social post and piece of press/events activity visibly on brand, with the Brand Director's sign‑off as the standard checkpoint.
• A social and PR calendar that reinforces the same brand story as…