Marketing and Communications Support Executive

Marketing and Communications Support Executive

Department: Marketing

Location: Salford/Openshaw Campus with travel across all UK Management College campuses as required.

Position Type: Permanent, Full-Time

Working Hours: 37.5 hours per week

Working Pattern: Monday to Friday – 9am – 5pm

Reports To: Performance Marketing Analyst

UK Management College (UKMC) is a growing higher education provider offering a range of business-focused and professional programmes. Our focus is on delivering practical, career-driven education that prepares students for real opportunities in industry. We work with experienced academics, established professionals, and industry partners to ensure our courses remain relevant, supportive, and high-quality.

The Marketing and Communications Support Executive is responsible for supporting the planning, coordination, and delivery of marketing, communications, PR, influencer marketing, podcast production, and student recruitment activities across the College.

The postholder will work closely with internal departments, external agencies, media partners, influencers, podcast guests, and prospective students to ensure campaigns and communications are delivered professionally, effectively, and in line with UKMC's brand and strategic objectives.

The role requires a highly organised and proactive individual who can manage multiple priorities, maintain excellent attention to detail, and contribute to a range of marketing activities that support student engagement, conversion, and brand awareness.

• Support and coordinate PR activities, including meetings and communications with PR agencies, media partners, and external stakeholders.
• Liaise with PR agencies to ensure campaign objectives, key messages, deadlines, and deliverables are clearly communicated.
• Prepare briefing documents, media kits, articles, press materials, campaign summaries, and supporting information.
• Review messaging and content to ensure accuracy, professionalism, compliance, and brand consistency.
• Coordinate PR documentation, approvals, invoices, and follow-up actions.
• Maintain strong working relationships with agencies and external partners.

• Support the planning, coordination, and delivery of marketing and communications campaigns.
• Assist with podcast planning, research, content development, episode scheduling, guest liaison, and administration.
• Prepare podcast and video briefing documents, guest notes, talking points, questions, and supporting materials.
• Coordinate with internal speakers, external guests, production teams, and departments to ensure content is delivered professionally.
• Support the promotion of podcast and video content through email, website, social media, and campaign communications.
• Plan and coordinate communications relating to College initiatives, events, recruitment activities, and student engagement campaigns.
• Maintain organised records of campaign materials, schedules, approvals, and published content.

• Identify and engage suitable influencers to support marketing campaigns and brand awareness activities.
• Coordinate influencer communications and campaign deliverables.
• Negotiate basic influencer arrangements, timelines, and campaign expectations.
• Review influencer content to ensure compliance with brand guidelines and campaign objectives.
• Track influencer performance and support reporting on outcomes and effectiveness.

• Monitor student conversion activity in collaboration with the student recruitment and conversion teams.
• Review selected conversion calls to assess quality, messaging, and effectiveness.
• Support the monitoring of lead quality, conversion rates, and campaign performance.
• Ensure messaging used throughout the student journey remains consistent with wider marketing and communications activity.
• Produce reports, insights, and recommendations to support continuous improvement.

• Provide day-to-day support to the wider Marketing Team.
• Assist with campaigns, content creation, events, PR activity, podcast projects, and recruitment…