Marketing Manager

Marketing Manager City of London1 day per week in office Up to £60,000 We are delighted to be partnering with a growing organisation to recruit a Marketing Manager to join their expanding marketing team. This newly created role presents an exciting opportunity for an experienced marketer to take ownership of key customer acquisition channels, with a particular focus on broadcast and print advertising, while also contributing to wider brand and retention activity.

This is an ideal opportunity for someone who enjoys combining strategic thinking with hands-on delivery and is passionate about creating impactful, data-driven campaigns that deliver measurable results. The Opportunity as Marketing Manager, you will play a key role in driving the strategy, planning and performance of multi-channel marketing campaigns. Working closely with agency partners and internal stakeholders, you'll oversee the development, delivery and optimisation of campaigns across broadcast and print channels, whilst supporting wider marketing initiatives including PR, email and content activity.

You'll have significant autonomy, working within a collaborative environment where your ideas and expertise will directly influence growth and performance.

Key Responsibilities Campaign Strategy & Delivery Lead the strategy, planning and execution of broadcast and print advertising campaigns Develop effective campaigns that drive customer acquisition and measurable commercial outcomes Work closely with internal stakeholders and creative partners to produce engaging, on-brand campaigns Support wider brand awareness and customer retention initiatives Agency Management Build and manage strong relationships with external agency partners Provide clear briefs, oversee budgets and approve campaign plans Monitor agency performance and ensure campaigns deliver strong return on investment Collaborate with creative teams to produce compelling marketing materials and copy Performance & Analytics Track campaign performance and use insights to optimise future activity Monitor efficiency and return on advertising spend (ROAS) Use data and customer insights to inform strategic decisions Produce performance reports and recommendations for continuous improvement Budget Management Manage campaign budgets, forecasts and approvals accurately Ensure spending aligns with commercial objectives Identify opportunities to maximise efficiency and performance Multi-Channel Marketing Support Support wider marketing initiatives including: PR activity Email marketing Content campaigns Brand awareness projects Contribute to the overall marketing strategy and customer journey Market Insights & Compliance Monitor market trends, competitor activity and consumer behaviours Ensure all marketing activity adheres to brand guidelines and relevant regulatory requirements Keep up to date with industry developments and emerging marketing opportunities About You This role would suit someone who is: A strategic thinker who is equally comfortable delivering hands-on activity A confident communicator with strong relationship-building skills Naturally analytical and driven by data-led decision making Collaborative, adaptable and comfortable managing multiple projects simultaneously Organised, proactive and highly detail-oriented Skills & Experience Essential Proven experience managing broadcast and print marketing campaigns Strong understanding of direct response marketing and campaign measurement Experience managing media agencies across planning, buying and creative delivery Confidence managing budgets and interpreting performance data Excellent stakeholder management and communication skills A proactive approach with a strong focus on delivering high-quality results

Desirable Experience working with mature consumer demographics or targeted customer audiences

Experience with in a regulated industry such as financial services, insurance or utilities Exposure to additional marketing channels including: PR Influencer marketing Podcasts Email/CRM Content marketing SEO What's On Offer A newly created role with genuine opportunity to shape marketing activity High levels of…