Senior Social Executive - Campaigns

Senior Social Media Executive – Campaigns: ASICS 3 rd Party Brand Role overview

Your primary focus will be to oversee and execute the day‑day activity for social campaign activity for 3 rd Party Brand, ASICS, to deliver best in class social media end‑end campaigns. You will be the main day‑day point of contact for ASICS Social Campaigns and have a helicopter viewpoint across all ASICS activity which hits the social channels.

Working with the Social Media Campaign Manager and 3 rd Party Brand ASICS team, you will liaise and maintain relationships with ASICS team internal and external stakeholders to further the social strategies across the key campaign moments in JD’s marketing calendar, whilst delivering best‑in‑class content across JD social media channels, drive engagement through community management for ASICS, and take a data‑led approach to improve platform performance, content performance and future campaign planning with ASICS in mind.

Sitting in the organic JD social team structure you will be the leading voice for ASICS across JD’s social media channels, acting as internal face of the ASICS brand and embodying the ASICS’ Sound Mind, Sound Body values. This individual will work external and internal ASICS team to proactively educate the internal JD team on ASICS heritage, product innovation, and brand DNA thus identifying opportunities to elevate ASICS visibility and brand equity within the JD ecosystem.

This includes sharing the same objectives, finding solutions to “win together” as brand and social teams and aligning consistently across the year.

• As the primary point of contact between ASICS and JD social and internal teams, you will ensure brand consistency across all touchpoints, continually building and improving JD’s social media content output from an ASICS brand perspective, primarily focusing on campaign content living on Instagram and Tik Tok.
• Design and manage the project plans ‘Run of Show’ (ROS) documents for all tier 1 ASICS (business priority) campaigns and energy moments, ensuring that all information is shared with external brand and internal JD teams. These ‘Run of Shows’ must align to JD and ASICS ’ style setter, include all relevant information for both the wider social team and external stakeholders and ensure it is kept up to date as “one source of truth”.
• Brief the wider social team to ensure ASICS campaign content hits JD’s social channels at the right time, through strong tease, launch and sustain moments. This includes having an awareness of ASICS ’ own‑brand activity across the year – understanding how they will tease, launch and sustain and looking at how this could impact JD. For example, have ASICS generated enough hype for us to activate?
  
  Is there any pre‑existing storytelling or brand messaging to consider? What other activity will they share across social which may impact our roll‑out as a key strategic partner i.e. PR activity and leaks.
• Manage all ASICS assets from campaigns – both external and internal, ensuring the social team have what they need for ‘go‑live’. Once approved in the ‘Run of Show’, all assets must follow the appropriate process before hitting the channels which may include using scheduling tools and seeking approvals from the Social Campaigns Manager and / or Social Lead.
• Have an awareness of the workflow and what is executed across JD Brand. This includes understanding how ASICS may overlap into JD Own Brand campaign moments (i.e. Seasonal campaigns like Christmas) and being able to collaborate and align with the team member managing other campaigns. As the candidate would with the wider social team, they must avoid and negoitate any clashes in the calendar and win together as one team.
• You will attend all relevant meetings and planning sessions with the ASICS teams both internally and externally, including quarterly planning sessions, strategy sessions, campaign briefings etc.

• Alongside campaign activity, the candidate will own the “always on” social strategy and execution for 3 rd Party Brand ASICS and work collaboratively with the wider social team to ensure…