Media Strategist

Who are IDHL?

At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.

Our expertise is delivered through three core divisions:
Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.

We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.

What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.

As a Media Strategist, you will support the delivery of insight‑led, multi‑channel media strategies across a portfolio of performance and brand‑led clients. Working closely with the Media Strategy Director, channel specialists, client services teams, and external partners, you will help translate data, audience insight, and client objectives into actionable media plans that drive measurable growth.

This is a collaborative and hands‑on role that sits at the centre of strategy, planning, and activation. You will contribute to strategic thinking while also supporting the successful delivery and optimisation of campaigns across multiple digital media channels. The role requires strong organisational skills, commercial awareness, and a proactive mindset, alongside a solid understanding of paid media and campaign delivery fundamentals.

• Support the development of integrated, multi‑channel media strategies aligned to client objectives and the IDHL Framework
• Build and maintain detailed media plans including budgets, phasing, channel recommendations, and forecasting
• Conduct audience, competitor, market, and channel research to inform strategic planning and identify growth opportunities
• Translate strategic recommendations into actionable activation plans for specialist channel teams.
• Contribute ideas and insights that support innovation and improved media effectiveness across client accounts

• Coordinate campaign launches across multiple channels, ensuring assets, tracking, measurement, and data inputs are in place prior to launch
• Work closely with internal specialists and external partners to support smooth campaign activation and delivery
• Ensure tracking frameworks, pixels, tagging, and measurement requirements are implemented and validated correctly
• Troubleshoot delivery or setup issues proactively, escalating risks where required

• Monitor campaign performance and collaborate with channel teams to identify optimisation opportunities
• Support reporting, campaign reviews, and performance analysis by pulling insights and identifying actionable recommendations
• Track campaign pacing, delivery, spend, and KPIs, flagging risks or opportunities early
• Contribute to test‑and‑learn approaches that improve media efficiency and effectiveness

• Act as a day‑to‑day contact for campaign delivery, planning support, and media queries
• Support the preparation of client reports, presentations, strategic updates, and review documents
• Build strong working relationships with media owners, suppliers, and platform partners to unlock opportunities and added value
• Communicate confidently with both internal and external stakeholders

• Support budget management, financial tracking, and campaign reconciliation processes
• Ensure media plans align with agreed commercial targets and client budgets
• Contribute to new business opportunities through research, planning support, and proposal development
• Support the continuous improvement of planning processes, templates, and operational ways of working

• Work collaboratively with internal channel specialists across Paid Search, Paid Social, Programmatic, Video, TV/CTV, and other media channels
• Champion consistency, attention to detail, and quality across all outputs
• Contribute positively to team culture, knowledge sharing, and cross‑functional collaboration