Digital Marketing & Campaigns Manager

Digital Marketing & Campaigns Manager

Manchester (hybrid working with at least two days per week within our centre in Manchester)

Are you ready to bring your biggest ideas, sharpest insights and boldest storytelling to campaigns that do far more than capture attention?

Nationally significant and focused on a fair and equal society, we are the LGBT Foundation, a charity supporting the needs of people who identify as lesbian, gay, bisexual, and trans. Serving over 40,000 people each year, we provide information to a further 200,000 individuals online, making us one of the most significant charities of our kind in the UK. We help all LGBT people achieve their full potential and aim to be ‘here if you need us,’ living by our hashtag #Equality Wins.

• Salary of £35,169 per annum
• 26 days’ annual leave, plus bank holidays
• Sector‑leading 10% employer’s contributory pension
• Staff counselling scheme
• Cycle to Work / Technology Scheme
• Free annual flu jab
• Free VDU eye care test
• Dedicated training budget for each member of staff and support with Personal Development Plans

As our Digital Marketing & Campaigns Manager, you will lead bold, audience‑focused campaigns that inspire action, amplify LGBTQ+ voices and grow support for our life‑changing work. You will lead the planning, delivery and evaluation of integrated marketing, communications and fundraising campaigns, using powerful storytelling to engage supporters, influence conversations and generate income. Managing digital content across multiple channels, you will oversee website development, SEO/GEO optimisation, social media, email marketing and supporter journeys, using insight and analytics to continually improve performance.

You will manage and develop a small team, fostering a creative, collaborative and high‑performing environment while working closely with colleagues, partners and community contributors to maximise impact.

• Monitor campaign performance, engagement and conversion metrics
• Manage website content, analytics and Google Ad Grant activity
• Build relationships with internal teams, partners, volunteers and community contributors
• Support campaigns, Pride events, fundraising events and other engagement activities
• Provide reporting and insights to support strategic decision‑making

To be considered as our Digital Marketing & Campaigns Manager, you will need:

• A minimum of three years’ experience in marketing
• A minimum of three years’ experience managing, developing and supporting people
• Experience of engaging audiences to take tangible action to deepen engagement
• Previous supervisory or volunteer management experience
• Experience using digital platforms and major social media channels to engage audiences
• Proven project management experience in a fast paced environment
• An understanding of social media engagement, paid reach, digital trends, including responsible AI use, and creative design principles
• Familiarity with email CRMs, campaign evaluation, GA4, Google Ad Grants, GEO and SEO
• Knowledge of effective campaign development, storytelling, statistics and community testimonies
• An awareness of LGBTQ+ issues, health and wellbeing, and a commitment to equality and diversity

The closing date for this role is 10th August 2026.

Webrecruit and the LGBT Foundation are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.