Paid Manager - TikTok

What You Will Do

Campaign Management & Execution

• Build, manage and optimise paid campaigns across a portfolio of Tik Tok Shop brands day-to-day
• Work across the full suite of Tik Tok ad formats
• Set up campaign structures, bidding strategies and budget pacing to maximise efficiency
• Launch campaigns accurately and on time, aligned to trading calendars and client priorities
• Monitor spend and performance daily - catching issues early and acting quickly

Performance Optimisation

• Own ongoing campaign optimisation across your portfolio - bids, budgets, audiences, creatives and placements
• Identify what is working and scale it; identify what is not and fix it or cut it
• Run structured A/B tests across creative, audiences and campaign structures
• Continuously improve ROAS, CPA and GMV contribution across accounts
• Use Tik Tok's native analytics alongside third-party attribution tools to make informed decisions

Creative Performance & Briefing

• Develop a sharp eye for what creative performs on Tik Tok - hooks, formats, pacing, messaging
• Translate performance data into clear, actionable briefs for the content team
• Work closely with creative to ensure paid assets are built for conversion, not just awareness
• Stay on top of what is trending on Tik Tok and factor it into creative direction

Reporting & Client Communication

• Prepare clear, accurate performance reports for your accounts - weekly and monthly
• Present paid performance in client calls with confidence, translating data into plain commercial language
• Flag issues or opportunities proactively - don't wait to be asked
• Contribute to QBRs and strategy sessions with data-backed insight

Collaboration & Growth

• Work closely with account managers to align paid activity with broader client strategy and trading calendars
• Collaborate with the affiliate and content teams to ensure paid, organic and creator activity are pulling in the same direction
• Stay current with Tik Tok platform updates, new ad products and best practices - and bring that knowledge into the team
• Support the Account Directors on agency-level initiatives and process improvements

• Hands-on, detail-oriented and commercially focused - you are in the platform, not above it
• Fast-paced environment where things move quickly and you are expected to keep up
• You own your accounts - you are not waiting to be told what to do
• This is a great role for someone who wants to become a genuine Tik Tok paid specialist and build their career in social commerce

• Hands‑on experience managing paid social campaigns, with direct experience in Tik Tok Ads Manager
• Solid understanding of performance metrics - ROAS, CPA, CPM, CTR - and how to move them
• Comfortable managing multiple client accounts simultaneously without dropping the ball
• Strong analytical instinct - you look at data and know what it is telling you
• Good communicator who can explain performance clearly in writing and in conversation
• Organised, proactive and comfortable working at pace

• Experience with Tik Tok Shop‑specific ad formats - GMV Max, VSA, Spark Ads
• Background in beauty, fashion, lifestyle or FMCG paid media
• Experience at a performance or social commerce agency
• Familiarity with live commerce amplification and how paid integrates with creator and affiliate activity

• Competitive salary, benchmarked to experience and performance
• Performance‑related bonus aligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours - we care about output, not clock‑watching

• Clear path to senior leadership for the right person
• Regular performance reviews focused on development and impact
• Direct exposure to high‑growth brands across the UK, US and EU
• Opportunity to shape how we work as the agency scales

• Company pension scheme
• Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
• Team socials and events throughout the year
• Staff discounts across our brands and partners

• Fast‑paced, high‑ownership culture
• Minimal bureaucracy and maximum accountability
• Surrounded by people who care about performance, creativity and doing things properly
• A business that wins with its clients - shared success matters

• We trust our people
• We move quickly and back good ideas
• You’ll have real influence, not just responsibility
• If you perform, you’ll grow - simple as that