Head of Ecommerce - THG Nutrition | Myprotein

Head of Ecommerce - THG Nutrition | Myprotein

Location:

UK, Manchester

Job Type: Full‑time

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

THG Nutrition is home to some of the world’s most trusted and best‑loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, My vitamins and MP Activewear. Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

• Develop and execute the UK ecommerce strategy aligned with overall business growth objectives.
• Own online revenue, profit performance, and commercial KPIs across all digital sales channels.
• Drive sustainable year-on-year growth through customer acquisition, retention, and basket value optimization.
• Identify new ecommerce opportunities, promotional strategies, and product merchandising initiatives to maximize revenue.

• Manage day-to-day online trading operations and website performance.
• Lead trading calendar planning including campaigns, promotions, seasonal launches, and product drops.
• Optimize website conversion rate through continuous A/B testing, landing page improvements, and UX enhancements.
• Ensure best‑in‑class customer journey from product discovery through checkout.

• Improve overall website user experience, speed, navigation, and mobile commerce performance.
• Develop strategies to reduce cart abandonment and improve checkout conversion rates.
• Analyze customer behavior data to identify friction points and optimize funnel performance.
• Lead personalization initiatives to improve customer engagement and lifetime value.

• Partner closely with Paid Media, SEO, Affiliate, Influencer, and CRM teams to maximize traffic quality and conversion efficiency.
• Align acquisition strategies with onsite conversion goals and revenue targets.
• Evaluate channel performance and optimize marketing spend based on return on investment.
• Oversee digital merchandising strategy across product categories.
• Optimize product assortment, pricing strategy, promotional positioning, and inventory visibility.
• Work closely with category and supply chain teams to forecast demand and improve product availability.

• Own ecommerce reporting framework and performance dashboards.
• Monitor KPIs including:
  • Revenue growth
  • Conversion rate
  • Average order value (AOV)
  • Customer acquisition cost (CAC)
  • Customer lifetime value (LTV)
  • Retention rate
  • Cart abandonment rate
  • Return on ad spend (ROAS)
• Translate performance insights into actionable commercial strategies.

• Lead and develop high‑performing ecommerce, trading, and digital merchandising teams.
• Build strong cross‑functional relationships across marketing, technology, product, finance, and customer service.
• Mentor team members and foster a culture of accountability, innovation, and continuous improvement.
• Manage agency relationships and external ecommerce technology partners where applicable.
• Work closely with engineering and product teams to improve ecommerce platform performance.
• Oversee ecommerce platform development roadmap and prioritization.
• Evaluate new ecommerce technologies, personalization tools, AI solutions, and automation opportunities.
• Ensure website stability, scalability, and security.

• 8+ years experience in ecommerce, digital trading, or online retail leadership roles.
• Proven track record of scaling high‑growth direct‑to‑consumer ecommerce businesses.
• Strong commercial acumen with ownership of…